Taylor Swift’s seemingly attendance at this yr’s Super Bowl — in assist of boyfriend and Kansas City Chiefs tight finish Travis Kelce — has impressed dozens of prop bets concerning the pop star.

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Taylor Swift’s seemingly attendance at this yr’s Super Bowl — in assist of boyfriend and Kansas City Chiefs tight finish Travis Kelce — has impressed dozens of prop bets concerning the pop star.

Patrick Smith/Getty Images

Once upon a time, solely essentially the most diehard of Taylor Swift followers might be mentioned to be interested in the pop star’s choices at the concession stand.

Now, you may guess on it. Yes, it is true: This coming Super Bowl Sunday, the chances are 12-to-1 that the largest pop famous person of our period can be proven holding and consuming a scorching canine.

The tectonic collision of the NFL and Taylor Swift, two of the largest leisure powerhouses within the U.S., dominated TV screens this fall as Swift started courting Travis Kelce, the star tight finish for the Kansas City Chiefs.

Now, with 115 million Americans or extra poised to observe Kelce’s Chiefs tackle the San Francisco 49ers on Feb. 11, sportsbooks are searching for their chew on the publicity apple.

Super Bowl proposition bets — wagers concerning the recreation that are not instantly tied to the ultimate consequence — have at all times been fashionable. This yr, they’ve develop into a sideshow and a circus all their very own. Call it the Taylor Swift impact.

How many occasions will the pop queen be proven in the course of the recreation? Will she put on white, pink or a longshot colour? Which Swift music will the CBS broadcast workforce play first? And, after all, the large one: Will Kelce suggest to her on the recreation? (Incredibly, the net sportsbook BetUS puts the odds at just 6-to-1.)

Who goals up these Super Bowl prop bets?

When sportsbook oddsmakers got down to create a slate of prop bets for every year’s Super Bowl, figuring out storylines is at all times step one, mentioned Dave Mason, model supervisor on the on-line sportsbook GuessOnline.

“Of course, this year, the creme de la creme fell into our laps,” he mentioned.

Bettors can wager on 89 Swift-related prop bets on GuessOnline in an homage to the singer’s beginning yr and platinum document 1989. The firm initiatives this yr to be the most-bet Super Bowl within the e-book’s 25-year historical past.

Swift, Kelce and the Chiefs have develop into the subject of right-wing conspiracy theories that allege the NFL has been rigged with a view to promote Democrats.

The sportsbooks have not shied from politics, both: GuessOnline places the chances at 3-to-1 that former President Donald Trump will point out the singer on TruthSocial on Super Bowl Sunday, whereas BetUS offers it 10-to-1 odds that Swift endorses Biden after the sport.

Once the Chiefs superior to the Super Bowl with a win over the Baltimore Ravens in final week’s AFC Championship Game, the sportsbook’s oddsmakers got down to brainstorm concepts for wagers. (That course of included a post by the company’s sportsbook manager on the social media site X soliciting concepts for props, with a promised reward of $100 in money.)

“We challenged ourselves to come up with the biggest menu of Taylor Swift prop bets in the world. We figured since she sets the bar when it comes to entertainment, we had to do the same for our industry,” Mason mentioned.

The outcomes run the gamut from the Super Bowl and past: What colour gown will Swift put on at this weekend’s Grammy Awards? Will she drink champagne at a Super Bowl after-party? Which could have extra diamond carats, a Chiefs Super Bowl ring or Swift’s engagement ring?

Prop bets are designed to assist attract informal followers

Ever since a Supreme Court resolution in 2018 opened the door for nationwide legalization, sports activities playing is now legal in 38 states and the District of Columbia, the American Gambling Association experiences.

The prop bets are designed to get informal followers “to try signing up and placing a bet for fun with a way to entice them and maybe get them to come back,” mentioned Stephen Shapiro, a professor of sport and leisure administration on the University of South Carolina.

“It’s a way to draw people in. And so this Taylor Swift component, I think, brings an additional opportunity,” Shapiro mentioned.

The NFL and sportsbooks ought to search a stability between advertising and income alternatives whereas not drawing people into downside playing, he added. (About 2 million Americans are thought to have a extreme playing downside, according to the National Council on Problem Gambling.)

Sportsbooks based mostly within the U.S. are typically restricted to providing prop bets which might be associated to the sport itself, like what number of touchdowns Kelce may rating, or whether or not the 49ers will obtain the opening kickoff. (Such restrictions assist be certain that bets have an goal consequence that bettors and sportsbooks alike can depend on, just like the field rating, Shapiro mentioned.)

For Taylor Swift bets and different wagers like them, bettors should flip to sportsbooks based mostly exterior the U.S., a lot of which aren’t regulated by authorities businesses and may be illegal to place a wager with, relying on the state. Prop guess wagers that are not associated to the sport are sometimes capped at $100 or much less.

Taylor Swift’s look at Super Bowl LVIII is not but confirmed

Swift has made a robust argument for being the world’s greatest pop star. Her 2023 was a supersized yr, because of her record-breaking Eras Tour, the primary live performance tour to gross greater than a billion {dollars}. Even the accompanying live performance movie netted $261 million at field places of work worldwide, good for the highest-grossing live performance film of all time.

A YouGov poll conducted this week discovered that greater than half of Americans had a positive opinion of her, higher than the president who’s reportedly hoping to win her endorsement. And 6 p.c — the equal of 20 million individuals — described themselves as “a major fan” of hers.

Any Super Bowl prop bets rely upon whether or not Swift can be on the recreation in any respect. Her attendance has not but been publicly confirmed.

On Saturday night time earlier than the Super Bowl, Swift is scheduled to carry out a live performance in Tokyo. Lest you wonder whether that’s enough time for her to make it to Las Vegas for the sport, fear not, the Embassy of Japan mentioned Friday.

“Despite the 12-hour flight and 17-hour time difference, the Embassy can confidently speak now to say that if she departs Tokyo the evening after her concert, she should comfortably arrive in Las Vegas before the Super Bowl begins,” the embassy mentioned in a press release on its social media accounts.