HP anticipates a surge in gross sales from its gaming private computer systems (PC) in India, projecting a progress to twenty%-25% within the subsequent few years from the present mid-high teen figures, Vineet Gehani, senior director of shopper gross sales at HP India advised FE.

“So gaming is already about 15-16% contribution to market. For HP also it is a little higher than that. We see this to be at least 20% to 25% of the market in the following years as we go along,” Gehani mentioned, including that the corporate is witnessing larger gross sales in gaming PCs even on this fiscal yr.

He was talking on the sidelines of the launch of HP Omen Transcend 14 sequence for gaming and content material creation, which comes in-built with NVIDIA GPU (graphics processing unit), Intel Core Ultra processors and has AI-enhanced options.

Gehani mentioned the gaming as a class has outstripped the general PC progress within the final two to a few years most importantly. He additionally identified that, at the same time as the buyer demand was muted final yr, the gaming section nonetheless noticed a progress.

“I would say gaming has been the fastest growing segment or sub-segment of the PC market from a consumer scenario and of late,” he mentioned.

A information report citing sources had acknowledged that the sale of HP gaming PCs in India has greater than doubled to 285,000 over two years ending March 31, 2023 though enterprise remained virtually flat in 2022-23.

Further, talking on the health of the general PC market in India, Gehani mentioned, the corporate has grown market shares within the final three-four years, with out revealing any numbers.

“PC penetration in the country stands at around 18%, while in western countries, it ranges from 70% to 80%. India still offers ample opportunity and demand for PCs,” he mentioned.

Additionally, to encourage current customers to improve their merchandise the corporate is utilizing artificial intelligence as a “refresh perspective”.

“AI is a very big trend because everybody would want to now get into newer technology…That’s where I think a lot of the existing users will also want to upgrade their devices,” he mentioned.

The firm, at a world stage, has already collaborated with silicon gamers comparable to Intel, AMD, Nvidia, and Microsoft improve AI capabilities into its units and is continually in search of every other doable collaborations available in the market.