Home Latest Hyperice named UFC’s official recovery technology partner | SportBusiness

Hyperice named UFC’s official recovery technology partner | SportBusiness

0
Hyperice named UFC’s official recovery technology partner | SportBusiness

[ad_1]

The Ultimate Fighting Championship has announced a partnership with recovery and performance technology brand Hyperice, which has been designated the organization’s official recovery technology partner.

As part of the agreement, Hyperice’s range of recovery products and technologies will be featured within the Las Vegas and Shanghai locations of the UFC Performance Institute. Each location will have dedicated Hyperice stations, where athletes will have access to the latest products to help them warm up and recover, including the Hypervolt, Venom, and NormaTec technology lines.

The two parties will also co-create routines specially for mixed martial arts performance that will be available on the Hyperice app. The length and terms of the deal were not disclosed.

“The core mission of the UFC Performance Institute is to assist our athletes reach peak performance, minimize injury, and promote recovery,” said Duncan French, UFC’s vice president of performance at the UFC Performance Institute. “Hyperice products align perfectly with this mission, as their products are designed to accelerate recovery time, enhance performance, and improve athlete longevity. We’re looking forward to utilizing their technology to support our athletes.”

Hyperice announced a similar deal with the National Basketball Association in July.

[ad_2]

Source link

LEAVE A REPLY

Please enter your comment!
Please enter your name here