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ICC T20 World Cup – India vs Pakistan LIVE: The ball in T20 World Cup is yet to be bowled and already records have starting falling by the side. According to the available information, Official broadcaster Star Sports has already signed 14 sponsors for the event. The 10 Sec spot rates for much anticipated India-Pakistan clash is also breaking all previous records.
The LIVE Broadcast partner of T20 World Cup is seeking Rs. 25-30 Lakhs for a 10 second spot. It is worth noting that this is the costiest ever SPOT-RATE for any sporting property ever telecasted on the Indian television.
InsideSport.co also reached out to Star Sports spokesperson to confirm the development but did not get any reply from them.
ICC T20 World Cup: Crazy advertising rates for India – Pakistan match, Star Sports selling inventory for record 25-30 Lakh
ICC T20 World Cup – India vs Pakistan LIVE: The broadcaster already has 14 sponsors on board for the tournament. Dream 11, Byju’s, Phonepe, Thumps, Vimal, Havells, JioMart, netmeds.com are co-presenting sponsors, and Akash, Skoda, Whitehatjr, Great Learning, CoinDCX, and Trends are associate sponsors.
- India vs Pakistan rates @ 25-30 Lakhs for 10 Seconds Spot
- 14 Sponsors already roped in by the broadcaster
- Co-Presenting Sponsorship sold at 60-70 Cr Range
- Associate Sponsorship offered for 30-35 Cr by the broadcaster
During the ICC World Cup T20 held in India in 2016, the India-Pakistan encounter rated 17.3 across Star Sports network and Doordarshan, reaching 83 million people. It was the best rated Twenty20 match ever since the final of the World Twenty20 in 2007. The cumulative in-home viewership for the tournament in India was 730 million, an increase of 114 per cent over the previous edition.
ICC T20 World Cup: Crazy advertising rates for India – Pakistan match, Star Sports selling inventory for record 25-30 Lakh
ICC T20 World – ICC also striking rich deals with the Sponsors: It is not only the official broadcaster who is getting great response from the advertisers. The governing body of the sport ICC is also striking rich deals with the Indian sponsors.
As per ICC’s own announcements in last 12 months – the ICC has signed 15 partners for the T20 World Cup– Oppo, MRF Tyres, Booking.com, Byju’s, PostPe, Emirates, MoneyGram, Bira, Star Sports, Coca Cola, Upstox, Nissan, Royal Stag, Dream11 and Jacob’s Creek.
The 45 matches will be played over 29 days in UAE and Oman from October 17. The final match will be held in Dubai on November 14.
Also Read: T20 World Cup: Good news for fans, BCCI & ICC get permission from UAE authorities to have 70% crowd
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