Media consulting agency Ormax Media has launched its newest analysis report titled The Ormax Sports Audience Report: 2024. The report relies on India’s largest sports activities analysis, carried out between Nov 2023 and Jan 2024, amongst 12,000 audiences throughout city and rural India. The report covers 21 sports activities, 53 sports activities tournaments, and 52 golf equipment & franchises, aside from a number of points associated to sports activities viewing behaviour of Indian audiences.

As per the report, India’s estimated sports activities viewers base is a staggering 678 million (67.8 crore). Cricket, Football & Kabaddi are the highest 3 sports activities, with viewers base of 612, 305 & 208 million respectively.

Speaking concerning the want for the report, Shailesh Kapoor, Founder & CEO – Ormax Media, mentioned: “With an increase in digital consumption, TV viewership is no longer an accurate way of estimating sports consumption in a large and heterogenous country like India. This report is a part of our initiative to build industry data using primary audience research across various categories, and is a follow-up to reports like The Ormax OTT Audience Report, and Sizing The Cinema.”

According to the report, Chennai Super Kings, Manchester United and Patna Pirates are the most-recalled franchises in every of the highest 3 sports activities. For IPL, Mumbai Indians and Royal Challengers Bangalore take the second spot, after Chennai Super Kings.

Virat Kohli is the most well-liked sportsperson in India, whereas MS Dhoni is ranked no. 2, regardless of having retired from skilled cricket. The report has variations in recognition of assorted sports activities tournaments, franchises and gamers by numerous demographic and market segments, reminiscent of gender, age, NCCS, pop strata, and states.

Speaking concerning the report, Keerat Grewal, Head – Business Development (TV, Streaming & Brands), Ormax Media, mentioned: “The Ormax Sports Audience Report: 2024 looks at the Indian sports landscape from an audience-first perspective, and is a comprehensive reckoner for anyone looking at crafting a sports monetization, content or communication strategy for the Indian market, ranging from broadcasters, franchise owners, sports, associations, sports management firms, and advertisers”.