NEW DELHI: It’s no secret that Indians are among the largest consumers of luxurious merchandise throughout classes at this time. And, they’re additionally among the many youngest on this planet in relation to shopping for sports activities vehicles, comparable to, Lamborghini. Globe-trotting Indians are at this time shopping for tremendous vehicles throughout nations as many navigate firms and enterprises from a number of geographies.
Stephan Winkelmann, world CEO of the Italian sports activities carmaker, advised TOI that at below 40 years, the majority of consumers in India are among the many youngest in comparison with developed economies.”Our customers in India, rather in Asia, are getting younger, and are under 40 years. In the US, large part of our buyers are between 40 and 45 years, while at above 45 years, Europeans are the oldest to purchase our cars.”

Winkelmann, on a go to to the nation the place he met companions, group officers and potential clients, stated whereas gross sales numbers in India are nonetheless very low – Lamborghini bought 103 vehicles in 2023 towards 10,000 items globally – the nation holds huge potential.
“The awareness of the brand is incredible here, which has improved over the past few decades in a way, which was unexpected before. So, when people approach our brand, they not only have awareness because of us or what they gather from the social media, but also from what they get from across the globe where knowledge about the brand is extremely high and growing.”
The Lamborghini CEO stated in a novel development, there are a lot of Indians who’re shopping for vehicles not solely inside the nation, but in addition for his or her houses within the UK, America, Dubai and in Southeast Asia. “This is something peculiar to the Indians.”
Also, he stated folks at this time are extra forthcoming in experiencing sports activities vehicles from the model towards the development earlier. “In the past, customers were afraid to step into such cars, but this has changed. Today, everybody realises how easy it is drive the cars or how easy it is to handle them.”
Asked whether or not Indian consumers are as demanding as these within the West in relation to splurging on personalisation on their vehicles (that are retailed upwards of Rs 4 crore), Winkelmann stated it’s the case. “Yes, yes they are. One of the key elements of luxury customers in general is to have a high degree of personalisation. And, this is something across all the countries we are in. We have more than 400 colours, and offer a lot of opportunities in terms of leather, stitching, piping to getting your car individualised in a way that there is not a similar one out there.”
Lamborghini has been experiencing one in all its strongest intervals when it comes to demand, one thing which was attributed to ‘revenge shopping for’ of luxurious after Covid the place folks adopted the philosophy of ‘You Only Live Once’ or YOLO. Winkelmann stated demand continues to be sturdy. “We have an average of 18-24 months of waiting around the world. The Huracan and Urus are sold out. We are waiting for new cars to come. We are in a good position.”
However, he provides that the Covid rush could have waned down. “Today, it is different. We now have much more young people around the globe who are able to purchase such cars. There is much more opportunity and a lot of cash ready to be spent. There has been a lot of wealth across the world.”