Sports broadcaster, Star Sports has unveiled – ‘Ek Saath Waali Baat’ campaign, in the run-up to the 13th season of Dream11 IPL. It captures the feeling of togetherness while driving the message of hope and support, which has been critical in these trying times.

The TVC puts a spotlight on the stories of hope and instances of people helping each other, neighbours sharing prospective job opportunities with those who have been laid off and a community welcoming a doctor with flowers as he returns from work.

Gautam Thakar, chief executive officer, Star Sports, said, “As a country, we have always come together during testing times and we have seen the same over the last few months. There has been a greater sense of community and empathy that has demonstrated the resilience of the human spirit. The ‘Ek Saath Waali Baat’ campaign has been created with this same ethos. The campaign builds on the sense of community and signals towards the much-needed emotion of hope.”The campaign TVC will be released in multiple languages including Hindi, Tamil, Kannada, Malayalam, Telugu, Bengali, Marathi.