Jellyfish Entertainment lately discovered itself in sizzling water after by accident divulging its technique of artificially creating viral content material to advertise VERIVERY on-line. 

On August 2nd, standard on-line communities shared how VERIVERY’s label tried to engineer viral moments for the group somewhat than letting them organically come up amongst netizens. This complete “viral marketing tactics” unfolded when an insider from the company unintentionally leaked info relating to their calculated method to content material creation.

This person’s profile on a preferred on-line group for Ok-pop idols revealed that the person has been constantly writing posts for VERIVERY, particularly pushing member Kangmin. One of the posts by accident included a hyperlink to a notion web page which had supplies and directions to publish on varied on-line communities. Each hyperlink within the notion web page listed a publish title and which on-line communities to distribute the publish. For occasion, the publish titled “The boy group whose MV leaked a day ahead of their comeback” was set to be distributed in two completely different on-line communities on May 15, 2023. 

Word on the road is that such posts throughout a number of on-line communities to make the group go viral or improve the group’s presence on-line are getting paid about 80,000 KRW ($61.35 USD) per publish.  

While the leisure trade has lengthy been related to manufactured hype, many are disheartened to study that even seemingly natural posts have been fabricated.