The new Levi’s WellThread assortment which makes use of plant-based dyes and natural cotton has an India connection.

This S/S 2023 males’s and ladies’s assortment makes use of materials spun with natural cotton sourced from Levi’s WellThread Transitional Cotton program which was launched in 2020.

And this system works with small shareholder farmers in India as they transition their fields to a manufacturing system that sustains the well being of soils, ecosystems and native communities.

Levi helps the farmers throughout this transition by committing to buy their transitional cotton crop, which reduces their monetary threat throughout the shift to natural farming.

Paul Dillinger, Levi Strauss & Co. VP, head of worldwide product innovation stated, “Collaboration is a key element in all of our work and we’re grateful to all of the farmers, designers, and material scientists who contributed to the breakthroughs that will help protect our planet.”

He additional added that our purpose is to develop extra sustainable strategies to make high-quality, stunning clothes that may endure each emotionally and bodily. Through WellThread, Levi’s has demonstrated a agency dedication to supporting analysis efforts for brand spanking new processes and assets to be scaled and shared with the world.