With its roar of success echoing louder than ever, Lionsgate Play, the worldwide leisure model that gives specifically curated premium content material, has unveiled its revamped model identification throughout Southeast Asian markets together with India, Indonesia, Philippines, and Malaysia. Inspired by the idea of a prism, the platform’s new emblem reveals a number of views, conveying the varied narratives of Lionsgate Play and its multifaceted method to storytelling. The prismatic idea permits for a fluid transition out and in of the model’s new hero color, teal, sustaining the cinematic enchantment and highlighting a daring new endeavour. Aligned with its refreshed identification, Lionsgate Play will proceed strengthening its reference to the viewers and providing a seamless leisure expertise that they’ll belief.

As a model that believes in standing up for what is correct and takes the highway much less traveled to achieve its objectives, Lionsgate Play is fearlessly dedicated to its core values of being relentlessly courageous, innately inclusive, purposely provocative, creatively empowering, and authentically partaking. The model’s voice is not only what they are saying, however how they are saying it, which is constant, cohesive, recognisable and distinctive, enabling them to speak and join with its viewers, fostering belief and familiarity. Along with its revamped identification, Lionsgate Play may even deal with bringing forth a complicated person interface, enhancing the buyer expertise with seamless navigation, quicker app loading time and an general improve in stability promising a cultured feel and appear when streaming content material.

Sharing his ideas on the identical, Rohit Jain, President, Lionsgate Play Asia, mentioned, “As a brand, Lionsgate Play not only provides opportunities for a range of voices to be expressed, but it seeks to present characters with complexity and depth. The new identity represents innovation, energy and excitement; the perfect embodiment of all that we aim to achieve for the brand. Through this refreshed identity, our goal is to provide premium content that is consistent, original and bold. We hope our efforts appeal to the viewers and showcase the true essence of what Lionsgate Play is about.”  

Commenting on the brand new model identification, Amit Dhanuka, Executive Vice President of Lionsgate, mentioned, “Lionsgate Play is a worldwide leisure model providing premium content material at a good worth – we inform tales that embrace distinctive views and broaden the horizons of our viewers. As Lionsgate Play continues to strengthen its presence throughout South Asia, our new model identification will stand testomony to current daring, various and fascinating narratives that resonate with audiences.  The model refresh displays the model’s core values – relentlessly courageous, innately inclusive, purposely proactive, creatively empowering and authentically partaking. It is multifaceted in its method to storytelling, and that is the place we draw our inspiration, offering audiences with the most effective viewing expertise.