Boston Mayor Michelle Wu on Tuesday introduced a brand new Director of Tourism, Sports and Entertainment for town, as officers work to create a extra welcoming neighborhood for conferences, occasions, conventions and festivals.

Mayor Wu introduced that John Borders IV will serve within the function, which is described as a “critical department” throughout the Economic Opportunity and Inclusion Cabinet.

“As Boston continues to develop and welcome individuals from across the globe, we glance to middle and spotlight the vibrancy of our communities much more,” Mayor Wu wrote in the news release making the announcement. “I’m grateful to John for his dedication to serving our metropolis and look ahead to his management in guaranteeing that Boston is a welcoming and inclusive place for all.”

Borders IV comes into the brand new function with town recent off his job as Principal of VTH & Madison, which is a consulting agency in Boston.

“What a chance to affix the Administration on this function at such a crucial time within the historical past of our metropolis,” John Borders IV, Director of Tourism, Sports, and Entertainment wrote within the information launch. “As the narrative of Boston continues to shift we get to shape the next chapter of what that means locally, domestically, and internationally. I am excited to leverage Boston’s greatest resource – its people – to enhance the great work already being done by so many and to amplify what’s to come. The possibilities are endless and the best of Boston’s communities will be showcased like never before.”

Borders IV is a local of town’s Dorchester neighborhood. In his new submit with town, he plans to implement particular community-driven occasions, forge deeper collaborations with a number of businesses such because the native chamber of commerce and oversee movie and TV manufacturing within the metropolis.