Me-Grow empowers companies with analysis and know-how cost-effectively – Jasal Shah, MD & CEO, Avidestal Technologies

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April 3, 2023

Me-Grow empowers companies with analysis and know-how cost-effectively – Jasal Shah, MD & CEO, Avidestal Technologies

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In an unique interview with The Hans India, Mr Jasal Shah, the MD & CEO of Avidestal Technologies, shared the journey and success story of Me-Grow, a SaaS-based product designed to assist companies collect buyer suggestions and construct related methods for development and enlargement. With nearly twenty years of expertise available in the market analysis trade, they observed many companies struggling to conduct correct market analysis because of an absence of assets and understanding. This clever mannequin will permit headquarters to obtain suggestions for any of its branches from wherever and at any given time, enabling them to watch your complete client expertise course of centrally. Me-Grow plans for customized development templates to assist companies additional streamline their development methods and proceed to roll out many extra options and upgrades in subsequent phases.

He says, “Our aim was to bring market research services closer to businesses of all sizes and sectors, not just a select few. Our core idea is to provide consistent, constructive, and customized feedback to all businesses, empowering them to take a step closer to their customers and reach their growth potential. Market research can be an expensive and cumbersome process, and these gaps were hindering businesses from achieving their growth potential. Our goal with Me-Grow is to address these issues by empowering businesses with the power of research and technology in a cost-effective and effortless way. Me-Grow makes the feedback process straightforward for both subscribers and their customers.”

Me-Grow providers

♦ As I discussed in regards to the goal of Me-Grow, it utterly revolves round aiding companies of their development journey by enhancing buyer understanding – when it comes to their preferences, habits, wants, and expertise et al. Ours is a seamless course of the place any enterprise can merely signup up for the platform with their e mail/cellular and fill of their enterprise particulars to finish the enterprise profile. The subscriber has to decide on a fee plan that may generate a novel QR for them. Currently, we now have a free plan of 30 days for brand spanking new customers, together with month-to-month and annual subscription plans.

♦ We have 3 fundamental options – Setup, Strategy & Quick Connect. Once the signup is completed, the subscriber can launch a Growth Template (GT) below Setup, which is nothing however a pre-set questionnaire, in less complicated phrases, on QR or ship to shoppers by means of their cellular numbers. We presently cowl 20+ industries and have designated GTs for every of them. These GTs assist to measure and analyze varied parameters like buyer behaviour, habits, preferences, wants and so on. Through Me-Grow, the subscriber would be capable of see the outcomes & responses, below Strategy, in real-time as pie charts & different information visualization strategies for his or her straightforward understanding & comprehension. They can then leverage these information factors to construct efficient enterprise methods.

♦ Me-Grow additionally brings the characteristic of Quick Connect, by means of which the subscriber can conduct on-line FGDs/IDIs with clients. The goal of this characteristic is tohelp companies unearth the deeper feelings & hidden insights from their clients. Through Me-Grow, the subscriber will get to entry & expertise the ability of a seamless suggestions course of that may give them a bonus over their friends & competitors in buyer understanding and enterprise selections. The largest addition, as I discussed, could be the introduction of the franchise mannequin for large-sized companies & the choice to create customized Growth Templates. Apart from this, we may even see the combination of an Online Community, AI-based technique suggestions, forecasts, and so on., within the upcoming phases of the product.

Distinctive options of the product

♦ We are proud to say that we should not have any direct rivals available in the market. We are the firsts to pioneer and empower companies with the means to know their clients & competitors higher. With USPs equivalent to cost-effectiveness and straightforward to put in & preserve, companies can save time, effort, and power whereas addressing the altering demand of their shoppers and managing their day-to-day duties hassle-free. If you ask about key USPs, then I’d perhaps listing the next:

♦ Industry-specific Growth Templates to seize suggestions round varied vital variables (model notion, utilization & angle, recall et al.) for enhanced buyer understanding within the particular enterprise class. Continue so as to add extra pre-set GTs

♦ Provision to conduct on-line FGDs/IDIs with clients for uncooked insights & deep understanding for constructive technique constructing

♦ One-of-its-kind Franchise mannequin for all large companies having a number of branches (to-be-launched by Jan 2023)

♦ Cost-effective & tech-based mannequin for minimal effort & most development

♦ And these are simply the options we presently have. As I discussed earlier as effectively, we now have main enlargement plans when it comes to options, which can embrace

♦ AI-based solutions & suggestion

♦ Sales forecasting & projection

♦ Complete integration of the web qualitative suite

♦ Online community-building platform

Me-Grow cutting-edge know-how to ship its shoppers with end-to-end buyer expertise & suggestions options

Let me give a bit backstory of our product. Me-Grow is part of the tech model Avidestal Technologies, which already has 4 SaaS merchandise below its umbrella. These are all DIY merchandise with its personal area of interest & present wealthy client insights. Me-Grow is nothing however an ingenious integration of those 4 merchandise together with AI-based options.

The information we seize by means of Me-Grow will assist companies by giving them worthwhile insights into their clients’ behaviours, preferences, and buying patterns. They can leverage these information factors to curate simpler and personalised advertising and marketing methods, which might assist them improve their buyer expertise. This method, they will each obtain their enterprise objectives in addition to get a greater understanding of their clients for continued development and success.

We plan to enhance enterprise processes and spur enlargement for organizations of all sizes and footprints in varied industries. This is our step in direction of making the enterprise house owners self-sufficient and sensible to simply navigate by means of their business trip. Our future objectives entail leveraging AI and large information applied sciences to offer real-time client suggestions to companies for environment friendly strategizing. The AI-based suggestion fashions of this product could be constructed on information. Still, it could want guide efforts solely at first, and afterwards, companies can see suggestions by clicking a tab on the product.

Role of Customer expertise within the Digital world and its advantages to companies

Covid modified the best way companies work together with their clients. They switched from offline to on-line very quickly. In right this moment’s unpredictable enterprise local weather, understanding client behaviour is essential for any group to grow to be a market chief. Customers right this moment are clever & demanding. A nasty buyer expertise can smash years of fine service and model loyalty. With trendy clients demanding tailor-made experiences and extra personalised interplay with the companies they purchase from, corporations are actually investing in varied applied sciences to offer fast service to satisfy the demand. To enhance their buyer expertise on this digital world, companies can optimize the model expertise by tweaking their present methods and enhancing the combination of their communication channels, making their enterprise extra customer-centric, fixing their downside far faster, and serving to them discover extra choices. In this period of social distancing, entry to know-how has additionally enabled companies to ship quicker communication to their finish clients, offering extra direct outcomes & enhancing their buyer expertise journey. Customer expertise is instantly proportional to buyer satisfaction. It performs a significant position in incomes worth and loyalty from clients.

The incontrovertible fact that buyer satisfaction is the important thing to enterprise success is understood to everybody. Technology is that weapon that has introduced clients nearer to companies. Every enterprise goals to earn income on the finish of the day with an important customer-centric strategy. Integration of tech in enterprise has made the entire course of a lot quicker & extra worthwhile. The impression such development has on total enterprise development & income is unparalleled. Me-Grow was constructed protecting in thoughts these advantages & goals to offer precisely that to the companies – nice income and development.

Future plans – Funding, enlargement, every other key developments

Yes, undoubtedly. We have enlargement plans for the present quarter and the following quarter. The overwhelming response we received in our pilot and the continued part of the product inspired us to increase our territory and concurrently roll out many new options within the product.

In phrases of geographical outreach, we now have plans to increase to different tier 1 & tier 2 cities in subsequent phases. Currently, we now have subject forces within the 7 main cities of India – Bangalore, Mumbai, New Delhi, Kolkata, Chennai, Hyderabad & Lucknow. We have main plans to increase and arrange our groups in additional than 20 cities in India in one other 6-8 months. A company gross sales workforce might be established to strategy the franchise companies and pitch our product to them with the specifically designed franchise mannequin with customized plans.

Regarding product growth & improve, because the launch of our pilot part, we now have been getting plenty of insights and studying as to how we are able to higher our product. Product growth is at all times an ongoing course of. As per the solutions from the workforce and insights from the present market of the product, we now have deliberate to herald many different thrilling options that may additional assist the companies of their processes and technique growth. Apart from the Franchise mannequin, we now have plans to combine Whatsapp with Me-Grow for enterprise communication, permitting our subscribers to create customized GTs, AI-based technique suggestions, forecasting, and plenty of thrilling enterprise options centred round client suggestions.

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