The media and leisure trade is forecast to surpass a $1 trillion valuation in 2024, in keeping with Omdia’s senior analysis director María Rua Aguete, a speaker at Tuesday’s Future Trends Report panel at Miami’s Content Americas, which runs by means of Jan. 25.

Some of her main factors:

The Trillion-Dollar Media and Entertainment Ecosystem

Hitting the trillion mark is propelled by various segments, with on-line video ($345 billion), cinema ($41 billion), music ($44 billion), and video games ($255 billion) contributing considerably to the sector’s enlargement. The dynamics inside these segments reveal a fancy interaction of shopper preferences, technological developments, and evolving enterprise fashions, highlighting the trade’s robustness and adaptableness within the face of adjusting market situations.

Advertising’s Dominant Role and the Ascension of Online Video

Advertising continues to underpin the media and leisure economic system, with on-line video promoting set to grow to be the main income supply by 2028. This shift bolsters the altering consumption patterns the place…