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Meta’s Election Research Opens More Questions Than It Answers

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Meta’s Election Research Opens More Questions Than It Answers

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In the lead-up to the 2020 presidential election, Meta got down to conduct a sequence of formidable research on the consequences its platforms—Facebook and Instagram—have on the political opinions of US-based customers. Independent researchers from a number of universities got unprecedented entry to Meta’s knowledge, and the facility to alter the feeds of tens of 1000’s of individuals as a way to observe their habits.

The researchers weren’t paid by Meta, however the firm appeared happy with the outcomes, which have been launched in the present day in 4 papers in Nature and Science. Nick Clegg, Meta’s president of world affairs, stated in a press release that “the experimental findings add to a growing body of research showing there is little evidence that key features of Meta’s platforms alone cause harmful ‘affective’ polarization” or have “meaningful effects on” political opinions and habits.

It’s a sweeping conclusion. But the research are literally a lot narrower. Even although researchers got extra perception into Meta’s platforms than ever earlier than—for a few years, Meta thought of such knowledge too delicate to make public—the research launched in the present day depart open as many questions as they reply.

The research centered on a particular interval within the three months main as much as the 2020 presidential election. And whereas Andrew Guess, assistant professor of politics and public affairs at Princeton and one of many researchers whose findings seem in Science, famous that that is longer than most researchers get, it’s not lengthy sufficient to be fully consultant of a consumer’s expertise on the platform.

“We don’t know what would have happened had we been able to do these studies over a period of a year or two years,” Guess stated at a press briefing earlier this week. More importantly, he stated, there isn’t a accounting for the truth that many customers have had Facebook and Instagram accounts for upwards of a decade now. “This finding cannot tell us what the world would have been like if we hadn’t had social media around for the last 10 to 15 years or 15 or 20 years.”

There’s additionally the difficulty of the particular time-frame the researchers have been in a position to research—the run-up to an election in an environment of intense political polarization.

“I think there are unanswered questions about whether these effects would hold outside of the election environment, whether they would hold in an election where Donald Trump wasn’t one of the candidates,” says Michael Wagner, a professor of journalism and communication at University of Wisconsin-Madison, who helped oversee Meta’s 2020 election challenge.

Meta’s Clegg additionally stated that the analysis challenges “the now commonplace assertion that the ability to reshare content on social media drives polarization.”

Researchers weren’t fairly so unequivocal. One of the research printed in Science discovered that resharing elevates “content from untrustworthy sources.” The similar research confirmed that a lot of the misinformation caught by the platform’s third-party reality checkers is concentrated amongst and completely consumed by conservative customers, which has no equal on the alternative aspect of the political aisle, in response to an evaluation of about 208 million customers.

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