• Infinite Athlete was fashioned earlier this 12 months as dad or mum of Tempus Ex
• Firm is shirt sponsor of Premier League membership Chelsea

The National Football League Players Association (NFLPA) is investing in Infinite Athlete, hoping the sports activities expertise specialist will unlock industrial alternatives for its members.

In addition to a monetary dedication, Infinite Athlete will acquire entry to the NFLPA’s group licensing rights and entry to athletes, each of which is able to assist technological and industrial improvement.

Infinite Athlete was based earlier this 12 months following synthetic intelligence (AI) specialist Tempus Ex Machina’s acquisition of damage analytics agency Biocore and serves because the dad or mum firm of each companies.

The NFLPA sees all kinds of potential use circumstances for Tempus Ex’s ‘FusionFeed’ AI tech, Biocore’s information science experience, and the partnerships the corporate has reached up to now.

“We are excited about our partnership with Infinite Athlete, which brings together the power of their FusionFeed technology and the significant value of our group player licensing rights,” mentioned Sophie Gage, vice chairman of enterprise and authorized affairs at NFL Players Inc. 

“By harnessing the strength of group rights, we are empowering our players and the entire NFLPA community, paving the way for innovation and accessibility in the world of sports.”

“In the past twelve months we have demonstrated, with our professional and collegiate sports partners, that our technology unlocks monetisation opportunities for athletes and sports organisations, allowing them more ownership, visibility, and creativity with their data,” added Charlie Ebersol, cofounder and chief government of Infinite Athlete.

“We are excited to work with the NFLPA and the team at NFL Players Inc to develop new products that drive value for its membership and business partners.”

The rebranded, enlarged firm has set its sights on creating the ‘operating system for sport’, a time period that describes a portfolio of sports-specific improvements within the fields of media consumption, efficiency, fan expertise, teaching and group operations, serving to to drive the sector’s wider digital transformation. 

Tempus Ex, which was named as one in all SportsPro’s sports activities expertise concepts to put money into class of 2023, has attracted vital media consideration for its shirt sponsorship of Premier League soccer outfit Chelsea, whereas it has additionally labored with the NFL’s San Francisco 49ers and the Pac-12 school sports activities convention.

In 2021, Tempus Ex closed a Series B funding spherical led by personal fairness agency Silver Lake and Endeavor, the dad or mum firm of the Ultimate Fighting Championship (UFC), and appointed Arizona Cardinals legend Larry Fitzgerald Jr to its board of administrators.

“By giving the NFLPA access to Infinite Athlete’s technology, it opens up new and previously unimagined opportunities for athlete performance and fan engagement,” mentioned Fitzgerald Jr. “I believe it will also provide stronger brand alignment and more economic opportunities for the players.”