Norway’s knowledge safety company stated Tuesday it might begin fining Facebook and Instagram proprietor Meta practically $100,000 per day for defying a ban on utilizing customers’ private info to focus on advertisements.

The Norwegian watchdog, Datatilsynet, stated Meta could be fined a million kroner ($97,000) per day, beginning August 14.

Tobias Judin, head of Datatilsynet’s worldwide division, stated the advantageous associated to a choice made on July 14, the place the company had quickly “imposed a ban on behavioural advertising on Facebook and Instagram.”

“Meta’s behavioural advertising entails intrusive surveillance of its users, negatively impacting their right to data protection and freedom of information,” Judin advised AFP in an e mail, including that there have been many susceptible teams on the platforms, resembling “young people, the elderly and people with cognitive disabilities.”

“We are also concerned that sensitive personal data may be used for advertising purposes. We have therefore found that Meta’s practices are contrary to data protection law,” Judin continued.

Datatilsynet introduced the ban on July 17 and initially stated that Meta had till August 4 to take corrective measures.

“The coercive fine is issued because Meta has not yet complied with our ban,” Judin stated.

The social media big stated final week it intends to ask customers within the European Union, EEA (European Economic Area) and Switzerland to present their consent earlier than permitting focused promoting on its networks.

European regulators in January had dismissed the earlier authorized foundation — “legitimate interest” — Meta had used to justify gathering customers’ private knowledge for focused promoting.

Judin stated this was a “positive change — but personal data continues to be processed unlawfully in the interim.”

A spokesman for Meta advised AFP the corporate was interesting the choice by the Norwegian watchdog, saying they believed that they had already dedicated to the consent the authority was asking for.