Oddin, the engaging esports odds feed and risk management provider, has agreed a deal with Esports Entertainment Group to bring true engagement to the global esports betting market.

“We looked at all the existing esports odds-feed providers supplying services to betting platforms, and the majority treat esports as a line extension item,” said Grant Johnson, CEO of Esports Entertainment Group.

“Oddin is different. Once we spoke to them we immediately saw how they can help us bring our offering to a completely new level and continuously improve on it. They offer a tremendous amount of unique expertise in both betting and esports. Their uptime and number of live markets are exceptional and we feel they are the market leaders.”

Marek Suchar, head of partnerships at Oddin, said: “Both Vie and Oddin have ambitions to significantly improve the esports landscape in the years to come, so we just clicked from the very first moment we spoke. It is an honour to cooperate with an operator with such calibre as Vie.

“They are the first esports betting operator listed in the NASDAQ and their ambitions within esports are limitless. Having multiple licences in various jurisdictions positions them to became the major global esports player and it will be our privilege to be with them on that journey. It is always fulfilling to see our partners utilising our solutions to their fullest potential and we are confident Vie will do just that.”