Vijay Shekhar Sharma, CEO and founding father of Paytm, whereas sharing his to-do listing forward of the New Year, referred to as out for ideas from customers for the fintech app. The Paytm app can have elevated AI-based buyer help.

The CEO shared that they’ve modified the Paytm app’s Home Screen. Paytm Payments Bank and different group entities’ choices are clearly separated now, giving a cleaner look to the app.

“Making my to-do listing for 2024. What would you want to alter/ improve within the Paytm app ? We have modified the brand new Paytm app’s Home Screen. Paytm Payments Bank and Other group entities’ choices are clearly separated now. Makes it a cleaner view. Expanding AI-led buyer care. Personalisation utilizing AI is the way in which. Tell me your needs, and it will likely be our command! Merry Christmas, and Here is wishing all Paytmers a really Happy New Year,” Sharma mentioned in a publish on social media platform X.

Responding to Sharma’s publish, Anurag Verma, Director of Product at Makemytrip, shared his ideas on the social media publish X.

The suggestions made by Verma have been:-

1. Make the sizes of the icons barely bigger and cut back the variety of completely different background shades – this may give the texture of a way more clearer UI.

2. Mimic the pure development of the consumer whereas stacking playing cards – eg if the standard consumer journey is the consumer first begins with funds, then expands to utility payments after which journey and film tickets – stack these playing cards first. While I perceive the necessity to stack loans on prime of ticketing playing cards (extra strategic perhaps) – a mortgage is a one-off want for the consumer vs ticketing or different merchandise.

3. Turn on/off/stack sections based mostly on consumer info, eg. if I do know the consumer’s credit score rating is 800+, most probably he/she is financially savvy and possibly wouldn’t take a private mortgage however can be extra enthusiastic about insurance coverage merchandise.

4. Given the MAUs/DAUs of Paytm, Paytm can drive lots higher monetization from adverts by providing a uncover feed with video tales/adverts for which it might cost hefty CPMs.

5. Focus on user-friendly copies – e.g. ONDC in thebottom bar would in all probability not be clear to essentially the most viewers. The store would in all probability be a way more user-friendly copy.

6. Given so many SKUs on PayTM, investing in a loyalty program can work effectively for locking in customers. It shouldn’t be a paid program to unravel for scale however ought to be a program that rewards customers based mostly on the gross reserving worth of merchandise that the consumer purchases/transacts on PayTM.

7. On each product touchdown web page, set some context on the attain and scale of PayTM eg on the d2H recharge touchdown web page, one thing like 5 million prospects have recharged their d2H through us.

8. Recurring cost move for merchandise like payments, e.g. when the consumer makes their first electrical energy invoice cost, ask the consumer to arrange a recurring cost for payments in future, and take any crucial permissions if required.

9. Try to drive the invention of latest merchandise/SKUs through non permanent surfaces akin to modals/bottomsheets. It may give good CTRs and discovery.

10. Card for Recently used/interacted Products on the house web page

A consumer wrote on X, “I simply need an choice the place I instantly open the scanner. I’m conscious concerning the lengthy press choice however one thing which is simply easy.”

“I’m caught on the display completely. Tried updating the app however nonetheless the identical challenge. Unable to make any funds. It’s been a month now,” mentioned one other.

Earlier Mint reported that Paytm recalibrated the lending portfolio was a pre-emptive measure taken in session with the companions, in response to a worldwide analysis agency Macquarie.