Piramal Pharma on Tuesday said its consumer products division has roped in Bollywood actor Kareena Kapoor for its baby brand.

Founded in 1980s, Little’s- Baby Wipes and Comfy Baby Pants has an extensive range of products with offerings for every life stage of a child from 0 to 4 years of age.

”Kareena sets a great example of good parenting and resonates with our brand, thus making her a perfect fit.

”Little’s as a brand is built around understanding real parents, their journeys and to address every little need of their babies,” Piramal Pharma Director Nandini Piramal said in a statement.

Piramal Pharma’s India consumer products division’s portfolio comprises 21 brands.

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