Danish company Plant Jammer, creator of an AI-driven cooking assistant, has raised €4 million in an investment round.

Using a combination of artificial intelligence, deep data, and food and flavour science, the Plant Jammer app instantly and dynamically creates plant-based food recipes based upon available ingredients.

The Danish company’s recipe technology allows users to pick and substitute ingredients, allowing for personalisation along the lines of health, taste or sustainability.

This new injection of capital comes from Danish investment firm Vækstfonden, Dr. Oetker and Miele Ventures.

“Our declared mission is to help one billion people across the globe eat sustainably,” said Michael Haase, founder and CEO of Plant Jammer.

“Traditional sustainability is often supply-driven, where for example factories produce plant-based meats, electric cars, or more effective power plants.

“Plant Jammer takes a different approach: we provide the end consumers themselves the inspiration and tools they need to make a proactive choice, to enable them to break habits and create a greener lifestyle – and to share their experience with their friends.”

Eric-Alan Rapp, partner in VF Venture, the direct investment arm of Vækstfonden, added: “Plant Jammer is helping people move towards plant-based diets and reduce food waste – two of the largest and most important issues on the planet that we have to address in order to reach our global climate goals.

“Many people want to do this, but few people know how – or where to start. Michael and his team know how; they are applying deep science in a unique way to help make health and sustainability part of people’s daily lives.”

According to Plant Jammer, more than 100,000 households in Germany, the UK, Denmark and the US are already using its recipe technology.