Global sportsbook operator PointsBet has signed a multiyear, multifaceted sports betting partnership with sports ownership group Kroenke Sports & Entertainment (KSE).

As part of the deal, PointsBet will partner with the National Basketball Association’s Denver Nuggets, National Hockey League’s Colorado Avalanche, National Lacrosse League’s Colorado Mammoth as well as the Pepsi Center.

The agreement spans across the entire gaming category, including retail and online sports betting, daily fantasy, online casino, and free-to-play games.

PointsBet has also been named an official sports betting partner of KSE’s Altitude TV and Altitude Sports Radio, which will feature PointsBet data integration.

As part of the multiyear deal, PointsBet will be given naming rights at the Pepsi Center in time for the 2020-21 seasons: the PointsBet Sports Bar, an outdoor patio extension of the PointsBet Sports Bar, and the PointsBet Premium Club.

Pepsi Center’s club level will also undergo a rebrand for the 2020-21 seasons and will be called the “PointsBet Club Level” featuring signage from the sportsbook, brand ambassador placements, and more.

On gamedays, PointsBet will display prominent, broadcast-visible branding and signage, including on the stanchions at Nuggets games and on the ice and dasher boards for Avalanche contests.

PointsBet, which is not yet available in the state of Colorado, will work with the Nuggets and Avalanche to further enhance fan engagement and experience via alumni appearances and events. It will also be incorporated in the soon-to-be released KSE mobile app.

PointsBet recently signed sports betting deals with the Indiana Pacers, the NBA, LaLiga North America and Major League Baseball’s Detroit Tigers.