With the fifth GfK radio scores survey launched this week, we at the moment are formally over the midway mark of radio scores season. As at all times, Mediaweek speaks to radio bosses across the nation to offer insights into their station’s performances. Today, we meet up with Nova Entertainment’s group programming director, Brendan Taylor.

See Also: Radio Ratings 2023, Survey 5: Highlights + Full Results

“It’s an incredible day, there are so many numbers to go through,” Taylor stated of survey day. “For Nova Entertainment to have a 6.3 million network cume and be the number one network when it comes to our audience, it shows the Nova and smooth networks are in a good place leading into the final few surveys of the year.”

When it got here to choosing out a few of the highlights for Nova from the fifth radio scores survey, Taylor wasn’t wanting choices to select from.

“We have three out of five number ones. The smooth Melbourne results are just outstanding, number one for Nova in Brisbane, and of course number one for Nova Perth. Just extraordinary figures there in Perth, particularly with Nathan, Nat & Shaun – 22.5 in breakfast and an 18.1 share for the overall as a station is just an incredible result for the team. We’re so incredibly proud. Credit goes to Joel, Dave, Amy and the team there, they do such a great job.”

In Sydney, easy FM has taken over KIIS 106.5 to land the title of highest cume within the metropolis – and the nation – with a cume of 1,352,000.

“That is just outstanding,” stated Taylor. “That, and to be point-one off number one in Sydney is, again, a testament to the team. Peter Clay has such a great team. They’re a family environment, and they work so well together. The consistency that the smooth team shows is a testament to the product we hear.”

When requested what it’s that’s driving these outcomes for the community, Taylor stated that all of it comes all the way down to real viewers connection, each now and into the long run. 

“We’ve got a great connection with our audiences. Our shows are really delivering, so I think that’s the first part of it. It’s about understanding each market, understanding the audience’s needs, and growing that connection with the audience.”

In July, Taylor was promoted to group programming director, a job that sees him answerable for overseeing and delivering strategic management and broadcast outcomes for the metro community. In the months since, Taylor and his workforce have hit the bottom operating.

“I’m enjoying the role. I’ve been with Nova Entertainment for 15 years, so I know the shows, the music teams, and the product teams around them. It’s an exciting time to be working with the team.”

As for his plans and targets for the Nova community underneath his steering, Taylor says that finally he’s working in the direction of offering the fitting surroundings for the on-air groups to do what they do greatest.

“Sydney breakfast – we saw an increase, and we’ve set ourselves a benchmark that we want to hit this year. 

“Ben, Liam & Belle in Melbourne had a great result, they held their share and increased their cume. We’re just making sure that they’re getting the right support for the remainder of the year. 

“Sarah McGilvray is working really closely with The Chrissie Swan Show, and with Ricki-Lee, Tim & Joel, and Smallzy’s Surgery we’re making sure that they’ve got the right support around them to deliver the best content for our audience.”

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Top Image: Brendan Taylor