RELX Technology, Asia’s leading vape brand, has been
awarded the Red Dot Award: Product Design 2020 for its
latest device, RELX Infinity. The Red Dot Award is only
awarded to products that feature truly exceptional
design.

The Red Dot Award: Product Design is one of
the world’s largest design competitions. In 2020,
designers and manufacturers from over 50 countries entered
more than 6,500 products in the competition. The
international jury comprises experienced experts from
different disciplines and has been convening for more than
60 years in order to select the year’s best designs.
During an adjudication process that spans several days, they
observe the products and ultimately reach a well-founded
decision regarding the design quality of the entries. True
to the motto “In search of good design and innovation”,
their assessment focuses on criteria such as the level of
innovation, functionality, formal quality, longevity and
ergonomics.

Unveiled recently this year, RELX Infinity
is the company’s latest product. Featuring independently
developed technologies, the Infinity is able to achieve a
full flavour and deliver a super smooth puff from start to
finish. The smoothness is made possible by two key RELX
technologies: the Active-steam Pro and Air Boost design.
Active-steam Pro achieves a consistent vapour volume and
quality by actively balancing and controlling both atomizing
power and temperature; while the aerodynamic Air Boost
design creates negative pressure that pushes the vapour up
from the atomizer.

In addition to a smoother taste,
Infinity features exceptional battery performance and
wireless charging. Two different slim charging cases can
charge the device for two to three days before either has to
be charged again. RELX also improved the leakage resistance
performance of their product line with the
Infinity.

The development of Infinity took 380 days.
During that time, the Infinity went through 59 iterations.
RELX has submitted patent applications for over 53
innovations used in the device, including its leak-resistant
design, e-liquid pods and wireless charging case.

RELX
believes that the new Infinity will enhance users’ vaping
experience and further transition existing smokers away from
smoking.

About RELX

Founded in January 2018,
RELX is Asia’s leading vape company. RELX independently
develops its vaping products at its R&D center in
Shenzhen, China. RELX’s mission is to empower adult
smokers through technology and design, ethically. RELX
continues to make significant investments in R&D,
e-liquid testing and new product development. RELX has
established the first CNAS-standard lab for an independent
e-cigarette brand. The company has attracted global talents
from Uber, Proctor and Gamble, Huawei, Beats, and
L’Oréal. RELX investors include top venture capital firms
Source Code Capital, IDG Capital, and Sequoia
Capital.

In April 2019, RELX entered New Zealand
through Mission Limited, its sole distributor, and has grown
rapidly since. At present, RELX is available in over 600
stores across New Zealand. More information about RELX NZ
can be found at relxnow.co.nzwhere
customers can also locate their nearest store.

RELX NZ
www.relxnow.co.nz

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