Royal Challenge Sports Drink in association with Royal Challengers Bangalore has come together to support the real heroes of the nation, who have been putting up a brave fight every day, working tirelessly. With identifying heartwarming stories of such Real Challengers across the country, the campaign aims to bring out stories of individuals who have gone above and beyond their call of duty to provide relief and aid to those in need.

Simranjeet Singh is one such Real Challenger from the city of Chandigarh. His hearing is impaired, but that did not stop him from serving his community and supporting the helpless to overcome the struggles of this pandemic by providing the needy with bare necessities and food to survive. Virat Kohli has dedicated his social media handle name to Simranjeet Singh for his selflessness.

In the TVC, Virat Kohli, AB de Villiers, and Yuzwendra Chahal proudly tell the stories of these heroes and ask India to remember their names as they crown them as ‘Real Heroes’ of this country. Watch it here:

https://www.youtube.com/watch?v=Zv30-wDAAOQ

The campaign activation will see leveraging engagement with influencers, electronic media and OTT platforms to spread the word and celebrate the real heroes.

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Amarpreet Anand, executive vice president and portfolio head (Diageo India), and board of directors (RCB) said, “Royal Challenge has always worked towards bringing a change, right from breaking stereotypes to standing up for our nation’s fighters, and we hope to continue to encourage many more to emerge in the future.”