An ‘virtually bare’ get together at a Moscow nightclub, held whereas Russia is engaged in a warfare with Ukraine and authorities are pushing an more and more conservative social agenda, has provoked an unusually swift and highly effective backlash from the authorities, pro-Kremlin lawmakers and bloggers, state media, and Orthodox Church teams. The scandal has been dominating the headlines for days, displacing tales about rising egg costs and inflation, at a time when Putin has doubled down on social conservatism, urging households to have eight or extra kids, and after Russia’s supreme courtroom dominated that LGBT activists needs to be designated as ‘extremists’