SEA (Saudi Entertainment and Amusement) Expo, the Middle East’s largest gathering of leisure and entertainment professionals, will happen from 28 – 30 May 2023 at Riyadh’s International Convention Centre, permitting attendees to seek out out extra about a number of the multi-billion-dollar plans for the Kingdom’s leisure and leisure business.

Saudi Arabia is stepping up makes an attempt to considerably develop its leisure, cultural, and leisure market right into a multi-billion greenback economic system as a part of its social and financial blueprint Vision 2030, all whereas reworking the nation into a significant vacationer vacation spot.

Saudi Arabia’s public sectors have undergone important adjustments over the previous few years, creating brand-new sustainable cities alongside its coasts and deserts and bringing in a lot overseas funding. However, no change has had a better impression than its whole revamping of the leisure and leisure sector. With consultants predicting that the business will develop at an annual charge of 47.65% and anticipating that the sector as a complete will sit at roughly USD 1.17 billion on the finish of the last decade, the nation has introduced that it’s going to make investments USD 64 billion into the market from 2020–2030.

An optimistic outlook

A key aim of this yr’s SEA Expo is to attract consideration to those funding plans, tendencies, and initiatives. The occasion, which is going down concurrently with the Saudi Light and Sound (SLS) Expo, will cowl the spectrum of the nation’s leisure sector whereas firmly putting an emphasis on the longer term.

“With plans from the Saudi Entertainment Ventures (Seven) to invest USD 13.3 billion to develop 21 integrated entertainment destinations in 14 cities, to the General Entertainment Authority (GEA) issuing licenses for more than 24 theme parks and 421 entertainment centres, the outlook for Saudi Arabia’s entertainment, leisure and tourism market over the next 7 years is overwhelmingly optimistic,” says Sarkis Kahwajian SEA Expo director, part of DMG Events.

“Saudi Arabia is currently unrivalled in its ability to rapidly grow and cultivate their entertainment and leisure industry and at this year’s SEA Expo we want to demonstrate through our summits and on the show floor how the industry has evolved over the last few years and showcase what it has to offer over the next decade.”

International partnerships 

The nation’s leisure business has positioned a whole lot of emphasis on worldwide partnerships. Saudi Entertainment Ventures, a division of PIF, has partnered with quite a few worldwide manufacturers, together with Warner Bros. Discovery, Clip ‘n Climb, and Mattel for its development of new entertainment destinations, in addition to purchasing 100% of US-headquartered AMC Entertainment Holdings in the Kingdom.

The GEA has so far granted 3,370 permits for live performances and 4,198 permits for entertainment, giving the entertainment sector in Saudi Arabia a boost.

With two summits and a 300+ exhibitor directory, SEA Expo will bring together industry experts from the Middle East and beyond to examine the current entertainment, leisure, and cultural market, network with experts from the private sector and government, and learn about the future of the nation’s leisure sector by way of information sharing and dialogue with a number of the prime consultants within the area.

To register for SEA Expo 2023, please click on here.