Sean “Diddy” Combs is asking the New York Supreme Court to implement a 2021 settlement requiring spirits vendor Diageo to deal with his DeLeon tequila model “at least as favourably” as its different tequila manufacturers.

The rapper, producer and entrepreneur signed an settlement with Diageo – which owns greater than 200 manufacturers together with Guinness beer and Tanqueray gin – after what he says have been years of neglect for DeLeon, a model he established with the London agency in 2013.

Combs’s lawsuit in opposition to Diageo was filed in May however many particulars, together with the 2021 settlement, have been redacted on the time.

On Wednesday, these particulars have been launched after Judge Joel Cohen dominated that Diageo may preserve solely restricted parts confidential.

Combs, who’s black, says Diageo positioned his tequila as an inferior “urban” model and restricted its distribution.

Diageo has denied Combs’s accusations.

In late June, it requested the court docket to compel arbitration or dismiss the swimsuit.

It has additionally terminated its partnership with Combs for Ciroc vodka, a model he had promoted since 2007.

The newly public paperwork element what Combs says was Diageo’s repeated disinvestment in DeLeon.

As of final yr, DeLeon was distributed in 3% of attainable shops, for instance, whereas Don Julio was in 36%.

In 2021, Combs mentioned he was instructed all of Diageo’s agave crops have been allotted to different manufacturers, forcing DeLeon to scramble to search out suppliers within the dearer spot market.

Combs says Diageo additionally made unilateral choices that harmed the model, together with discontinuing widespread 375ml “half bottles” and launching a redesigned bottle with no advertising help.

Combs claims Diageo’s choices have been usually tinged with racism.

He says he was adamant that DeLeon not supply flavoured variations till clients had extra time to be taught in regards to the model.

But Diageo went forward and developed a watermelon flavour – regardless that Combs had beforehand warned the corporate to watch out in regards to the racist historical past and unfavorable connotations with watermelon in manufacturers geared toward black shoppers.

Combs says inner Diageo paperwork additionally proposed downplaying Ciroc’s connection to Combs with the purpose of rolling again its “image of being an African-American brand”.

In its personal court docket filings, Diageo accuses Combs of resorting to “false and reckless” allegations in an effort to extract financial damages.

Diageo additionally says gross sales of DeLeon have doubled because the 2021 settlement.