• Video: https://wetransfer.com/downloads/77a4f8761de3f849a470ac30c77b2a2820221129142249/cd738d
• SEVEN has begun building of its first leisure vacation spot in Al Hamra, Riyadh
• SEVEN has partnered with world leisure manufacturers to supply world-first leisure sights

Riyadh, Saudi Arabia: Saudi Entertainment Ventures (SEVEN), a completely owned subsidiary of the Public Investment Fund (PIF), has introduced its dedication to speculate SAR 50 billion to develop 21 built-in leisure locations with over 150 modern sights, in partnership with outstanding worldwide manufacturers, throughout 14 cities in Saudi Arabia. Construction of SEVEN’s first leisure vacation spot within the Al Hamra district of Riyadh has begun.

The announcement comes concurrently fast development inside the Saudi leisure sector, and the nation’s efforts to consolidate the place of the sector in an effort to diversify sources of earnings, create jobs, contribute to elevating the standard of life for residents and residents, and enhance the rating of Saudi cities among the many finest cities globally.

SEVEN will introduce a brand new idea on this planet of leisure; its locations will supply numerous experiences together with a variety of leisure sights, quite a lot of native and worldwide eating retailers and plenty of extra – all below one roof. SEVEN has additionally secured partnerships with main world leisure firms, together with Clip ‘n Climb, Warner Bros. Discovery, Mattel for its Hot Wheels brand and Hasbro for its Transformers and Play-Doh brands, to develop world-first entertainment attractions.

Abdullah AlDawood, Chairman, SEVEN, said: “SEVEN is redefining the future of entertainment in Saudi Arabia through our 21 entertainment destinations across 14 cities with more than 150 world-class attractions that enhance the quality of life for the people of Saudi Arabia. We are partnering with leading entertainment brands and will continue to do so to develop entertainment destinations like no other. The ground-breaking of our first destination in Al Hamra district in Riyadh is a pivotal milestone and we are excited to bring unparalleled experiences to the people and visitors of the Kingdom.”

He added: “We believe that the entertainment sector in Saudi Arabia is full of opportunities and plays an important role in the growth of the local economy. It also forms a strong basis for creating jobs and is a strong driver for a large number of other economic sectors including the local tourism sector. We will provide opportunities for local SMEs, develop Saudi talent, localise technical expertise and transfer knowledge through our global partnerships.”

SEVEN’s leisure vacation spot in Al Hamra, which has an funding worth of greater than SAR 3 billion, is about on a land space of ​​greater than 90,000 sq. metres with a built-up space of ​​167,000 sq. metres and occupies a strategic location on the intersection of the Eastern Ring Road and King Abdullah Road. SEVEN Al Hamra is anticipated to draw 6 million guests per yr by offering world-leading leisure sights.

SEVEN has awarded Shapoorji Pallonji, one of many largest engineering, procurement, and building conglomerates within the area, to undertake the development and administration of the undertaking. The settlement was signed by Abdullah AlDawood, Chairman of SEVEN, and Vidya Sagar, Vice President of Shapoorji Pallonji, at a ceremony held on the SEVEN Al Hamra website.

M.D. Saini, Managing Director and CEO of Shapoorji Pallonji, stated: “Saudi Arabia, through Vision 2030, has ambitions to become one of the best places to live and visit in the world. We at Shapoorji Pallonji feel honoured that SEVEN chose to partner with us on this ambitious and path-breaking venture. We are already executing multiple projects in Saudi Arabia and this project will certainly add significantly to our business portfolio and further establish our long-lasting legacy in Saudi Arabia.”

SEVEN Al Hamra will function a lot of SEVEN’s signature leisure experiences together with an indoor hubless wheel, Wave House indoor browsing, a 10-lane bowling alley, indoor skydiving, an indoor karting racetrack, in addition to cinemas, eating places, cafes, worldwide retail shops and health.

SEVEN’s leisure vacation spot in Al Hamra will even be house to quite a few world-first leisure sights developed by world partnerships, together with a Discovery indoor adventures centre, an edutainment attraction providing a world of exploration, play and training; Clip ‘n Climb, that includes 40 distinctive climbing challenges for all ages; and a Transformers themed ride-based attraction, providing extremely immersive experiences.

SEVEN has partnered with main firms of their fields to design these leisure locations together with AOA, CallisonRTKL in collaboration with Thinkwell, WME and Ellis Don.

SEVEN’s leisure locations are strategically positioned to serve the broader inhabitants of Saudi Arabia, making certain that they’re simply accessible by all. The upcoming tasks will likely be positioned in Riyadh, Kharj, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa, Madinah, Yanbu, Abha, Jazan, Buraidah, and Tabuk.

Saudi Entertainment Ventures, a completely owned subsidiary of PIF, is remitted to spend money on, develop, and function leisure locations and create a sustainable leisure sector that caters to the wants of all in Saudi Arabia, in accordance with the best and newest worldwide requirements.

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About SEVEN:

Saudi Entertainment Ventures (SEVEN) was established by the Public Investment Fund (PIF) to function the funding and growth arm for the leisure sector – a key pillar of the bold social and financial plans undertaken within the Kingdom.

SEVEN is enhancing the standard of life for tens of millions of individuals in Saudi Arabia by enhancing the selection and high quality of leisure choices inside the Kingdom and creating native expertise and capabilities within the leisure trade.

SEVEN companions with a few of the world’s most recognisable manufacturers to construct world-class leisure infrastructure in Saudi Arabia.

The new leisure ecosystem developed by SEVEN will embrace 21 leisure locations positioned throughout 14 cities, supporting PIF’s technique to develop the native leisure and tourism sectors.

For extra info:
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Or contact the media division: media@seven.sa