According to stories, Sony Sports has acquired the TV and digital rights of UEFA for round Rs 400 crore.

Culver Max Entertainment beforehand generally known as Sony Pictures Networks India (SPNI) has prolonged its media rights take care of one of many largest soccer tournaments, Union of European Football Associations (UEFA), for a interval of six years.

The broadcaster’s sports activities community, Sony Sports will air over 1,300 soccer matches throughout its channels. It will showcase UEFA EURO 2024 and 2028, together with its European qualifiers and pleasant matches throughout TV and streaming platform Sony LIV. The qualifiers will probably be performed between 53 groups throughout ten teams within the round-robin format. Football followers also can witness all of the video games of the UEFA Nations League 2024 and 2026, in addition to the UEFA Nations League Finals in 2025 and 2027.

UEFA Euro 2024 will begin on June 14, 2024, and will probably be hosted in Germany, with the ultimate scheduled on July 14 in Berlin’s Olympiastadion.

It is reported that Culver Max Entertainment which is within the course of to merge with Zee Entertainment has acquired the TV and digital rights of UEFA for Rs 400 crore.

“UEFA instructions a number of the most premium soccer properties, and this affiliation expands our soccer portfolio with a further 1,300 soccer matches. There is a excessive attraction for the marquee UEFA EURO match, that includes the highest European footballing nations, each with advertisers and viewers in India,” stated Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India.

He added that viewership impressions throughout UEFA EURO 2020 had greater than tripled that of UEFA EURO 2016 and over 65 manufacturers had related to the community for the match throughout TV and digital platforms.

The community can be taking a look at different sports activities properties like Board of Control for Cricket in India (BCCI) bi-lateral cricket rights together with bidding for media rights of the FIFA World Cup which will probably be up for acquisition, Kaul informed a information publication.

The broadcaster is specializing in a number of sports activities properties throughout cricket, soccer, tennis, wrestling and multi-sport occasions like Asian Games.