TAM Sports lately launched a ‘IPL 16 Advertising Report’ that deep dived into the business promoting facet of IPL 2023.

Key findings of the report are as follows:

There was a rise within the variety of classes after each seven matches throughout IPL 16.

In IPL 16, Ecom-gaming and Pan Masala, managed to be within the high 5 listing of classes all through all of the 35 matches.

The high 5 classes in IPL 16 collectively had 59 per cent share of advert volumes. Ecom-Gaming and Pan Masala have been the one frequent classes in IPL 16 and 15.

Out of the full 5 classes, 3 of them belonged to the meals and beverage sector in IPL 16.

The high 5 advertisers contributed 39 per cent share of advert volumes throughout 35 matches of IPL 16. Sporta Technologies and K P Pan Foods have been the frequent advertisers in IPL 15 and IPL 16.

Sporta Technologies was the main advertiser throughout all of the 35 matches of IPL 1

16 new classes and 70 new manufacturers marketed in 35 matches of IPL 16 in comparison with the identical no. of matches in IPL 15.

Out of the highest 5 new classes in IPL 16, solely two have been from the ecommerce sector, whereas all the highest 5 classes in IPL 15 belonged to the ecommerce sector.

Among the 70 new manufacturers, ‘Airtel 5G Plus‘ was the main model adopted by ‘Rajshree Silver Coated Elaichi‘.

Maaza Aam Panna was the highest unique model on hindi and english language sports activities channels, adopted by Ceat SUV Tyres, Asian Paints Tractor Sparc, Asian Paints Ace Sparc and Amul Milk

Maaza leads the unique manufacturers on Regional sports activities channels as effectively.

Total 68 manufacturers marketed on each regional, hindi and english sports activities channels throughout 35 matches of IPL 16. “Dream11.com” was main the listing of frequent manufacturers.