Home Latest Stagwell (STGW) Acquires Left Field Labs, Deepening Technology Capabilities in AI, Digital Transformation and Immersive Experiences

Stagwell (STGW) Acquires Left Field Labs, Deepening Technology Capabilities in AI, Digital Transformation and Immersive Experiences

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Stagwell (STGW) Acquires Left Field Labs, Deepening Technology Capabilities in AI, Digital Transformation and Immersive Experiences

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Left Field will amplify the Constellation community’s providing with end-to-end providers encompassing strategic innovation, consumer expertise design, adept prototyping, and cutting-edge technological engineering. Left Field companions with business pioneers like Google, Meta, Amazon, Uber, and Cisco.  

“Left Field has spent 15 years crafting experiences that never existed before, with an exemplary track record of steadily innovating with AI and building what’s next with partners like Hasbro, Unity, and DataRobot,” acknowledged Mark Penn, chairman and CEO, Stagwell. “We’re pleased to welcome Left Field as an integral part of our long-term growth strategy, helping us lead AI -based digital transformation in marketing.” 

As a part of the Constellation community, Left Field will launch an expansive suite of choices that seamlessly weave collectively AI, digital transformation, and immersive experiences to assist corporations foster organizational progress and enterprise-wide change. These choices will information shoppers in harnessing AI capabilities adeptly whereas sustaining enterprise safety; reworking product technique; and creating options that improve workflow efficiencies.  

Left Field is resolute in its mission to not simply anticipate the way forward for digital experiences, however to actively form them, heralding an period of transformative synergy and boundless innovation. Notable consumer engagements embrace:  

  • Responsible AI for Enterprise: For a serious expertise firm, harnessing AI to automate current inside processes. 
  • Experience Design in Automotive: Concepting, prototyping, and speedy client testing to reimagine the driving force and passenger UX for the Ford Mach-E, leading to a foundational set of options and interactions for the in-car OS: Sync 4.0.   
  • Harnessing 5G in Telecommunications: Serving as Verizon’s innovation companion to assist outline, talk, and commercialize the telecom’s rising applied sciences. Through concerted collaborative workshops, experiential design, VR prototypes, and 3D metropolis design and creation, Left Field seeks essentially the most useful methods to harness 5G and telecommunications, fostering developments that stand to reshape our linked future positively and productively.  

“As part of Stagwell and as an innovation partner for Constellation, we will pioneer an era of transformation that champions responsibility, fosters evolution, and puts humanity at its core. Our commitment is clear — a future that’s profoundly human in every digital stride we take,” stated Sarah Mehler, CEO, Left Field Labs.

“Left Field blends digital, immersive, and emerging technology to solve complex business problems and does not compromise on the human-centric nature of its work,” stated Justin Lewis, chair, Constellation. “Together we can be co-creators of the positively disruptive products and services that will guide brands over the next decade while continuing to drive the purpose-filled work that defines our network.”  

This is Stagwell’s third acquisition of 2023, following digital inventive company In the Company of Huskies in April, which joined the Forsman & Bodenfors collective, and Tinsel Experiential Design in July, a part of the Constellation Network.  

Terms of the deal weren’t disclosed.   

About Left Field Labs  
Left Field Labs is a digital company devoted to fixing our widespread challenges by way of unusual creativity. Our staff of over 100 designers, builders, and strategists has launched lots of of digital merchandise and experiences – from VR and web sites to apps and experiential installations – for shoppers, akin to Google, Discovery, Android, Estée Lauder, Uber, and Disney.  

About Constellation Network  
Constellation is a formation of best-in-class businesses inside Stagwell (NASDAQ: STGW) throughout advertising and marketing providers from information, insights, creativity, expertise, and experiential that deploys itself to grab shoppers’ largest alternatives and remedy their hardest enterprise issues at scale. The collective consists of: 72andSunny, Brand Citizens, The Harris Poll, Hecho Studios, Instrument, Redscout and TEAM Enterprises.  

About Stagwell Inc.  
Stagwell (NASDAQ:  STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.  

Media Contact:
Sarah Arvizo
[email protected] 

SOURCE Stagwell Inc.

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