Star Sports baggage TV media rights for Lanka Premier League 2023 – ET BrandEquity

Star Sports has bagged the unique tv media rights for the upcoming Lanka Premier League (LPL) 2023, scheduled to be performed in Sri Lanka from July 30 to August 21.

Having bagged the tv broadcast rights, Star Sports will telecast the league completely in India, Sri Lanka, Pakistan, Bangladesh, Bhutan, Nepal, Maldives, and MENA area together with UAE.

Anil Mohan Sankhdhar, founder and chief government officer of IPG Group (The official rights holder of LPL), stated, “We are delighted to announce Star Sports as the official television broadcaster for the fourth edition of the Lanka Premier League 2023. Since the inception of the LPL, it has not only showcased an exciting brand of cricket but also provided a platform for Sri Lankan cricket to steadily churn out talented cricketers. With committed stakeholders like Star Sports, we are very excited to bring the global cricketing audience an opportunity to not only witness an extremely competitive and captivating brand of T20 cricket but also dish out unmatched non-live cricketing content for fans across India, Sri Lanka, the subcontinent and MENA region.”

Samantha Dodanwela, event director, Lanka Premier League 2023, stated, “I am highly confident that the Lanka Premier League 2023 is going to reach new heights in terms of competitiveness among teams and excitement among fans, thus elevating the tournament to a new level; hence, having a renowned Broadcaster like Star Sports take the tournament to the doorstep of a wider audience is highly welcome.”

“We welcome this exciting association with LPL. The league has witnessed thrilling action and a great fan base across the subcontinent and MENA region. With this association, the upcoming season will be able to reach a wider audience. We look forward to a great collaboration and a memorable experience for the fans,” stated a Star Sports Spokesperson.