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Star Sports launches ‘Sunday Night Football’ featuring Ranveer Singh – ET BrandEquity

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Star Sports launches ‘Sunday Night Football’ featuring Ranveer Singh – ET BrandEquity

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Star Sports has launched a new campaign to promote the Premier League featuring Ranveer Singh
Star Sports has launched a new campaign to promote the Premier League featuring Ranveer Singh

Sports broadcasting channel, Star Sports has launched a new campaign to promote ‘Sunday Night Football’, featuring Premier League’s Indian ambassador, Ranveer Singh.

In the campaign film, conceptualised and created by the in-house team of Star Sports, Singh plays the role of a supporter who is excited to watch the match along with his friends on Sunday nights. The Bollywood actor even pulls a fast one on one of his friends to make sure he too gets to watch the match, albeit at the cost of losing out on a date.

Watch the film here:

Gautam Thakar, chief executive officer, Star Sports, said, “India’s passion for football and the Premier League has grown exponentially in the recent past. The campaign focusses on the best games of the week – the Sunday games. Fans can enjoy a day of great football filled with entertaining and informative surround shows. Ranveer Singh, the ambassador of the Premier League in India, in his true entertaining style showcases that the Premier League is best enjoyed with friends.”

Read also: Disney+ Hotstar VIP adds new fan-experience features for IPL 2020

“Like millions of other fans here in India, I cannot wait for the start of the 2020/21 Premier League season and Star Sports’ ‘Sunday Night Football’ is going to be an essential viewing for me and many of my friends. I will be cheering my beloved Arsenal and looking forward to watch thrilling football throughout the League each week, and see who will challenge Liverpool’s crown this season,” said Singh.



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