Star Sports, India’s sports activities broadcaster, has secured the broadcasting rights for the protection of the continuing FIFA Women’s World Cup 2023. The protection on Star Sports Network entails broadcast of every day highlights of group stage matches (ongoing) and dwell broadcast of all matches ‘Round of 16’ onwards (from August 5).

The broadcaster additionally plans on widening the protection of the event by including regional language commentary for the semi-finals and Final. The addition of FIFA Women’s World Cup to its portfolio is a part of the community’s ongoing efforts to showcase marquee ladies’s sport to drive its twin agenda of rising sports activities fandom and participation amongst ladies. Star Sports Select will function the first vacation spot for FIFA Women’s World Cup 2023 the place it sits alongside the Premier League, which kicks off on August 13.

Speaking concerning the affiliation with the FIFA World Cup 2023, Star Sports spokesperson stated, “The FIFA Women’s World Cup 2023 is the ultimate showcase and celebration of women’s sport. It stands as a beacon of inspiration for girls pursuing, or keen to pursue sport and is a huge draw for millions of fans who desire to watch the best that Football has to offer. Star Sports is the home of sports and the default destination for millions of sports fans. We see this association as a milestone in the journey of women’s sport in India and the need for increased inclusivity in sports. Support for women’s sport not only reflects our (personal and societal) attitudes towards gender equity but also inspires the next generation of athletes to Believe, which should be our nation’s shared ambition.”

Moreover, Star Sports has additionally collaborated with cricket associations like ICC, ACC and BCCI to convey viewers, for the primary time in lots of instances, a wider array of competitions. This consists of women-centric tournaments just like the World Cup (2013), U19 World Cup (2023), Asia Cup (2022) and a number of bilateral excursions to India. Powered by high-decibel advertising campaigns and multi-language commentary, these occasions have served to develop fandom for ladies’s sport and function a strong motivation for aspiring athletes throughout the nation.

Star Sports has acquired the rights from 1Stadia. Sangeet Shirodkar, CEO and Co-Founder, 1Stadia added, “1Stadia is thrilled to announce this partnership with Star Sports. This collaboration allows us to share the magic of this iconic tournament with millions of viewers across India, and together, we aim to celebrate the extraordinary athletes competing on the global stage.”

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