TATA IPL has witnessed loads of star energy in its commercials. According to a latest replace on IPL-16 from TAM Sports, a sports activities division of TAM media analysis, the advert quantity progress of celebrity-endorsed adverts witnessed a progress of 6% compared to the earlier season throughout 55 matches.

According to the report, movie actors held the best share of brand name endorsements, accounting for 51% of advert volumes adopted by sports activities individuals at 40%. Moreover, the share of movie actors and sports activities individuals endorsed adverts per channel grew by 16% and 17% respectively in IPL-16 as in comparison with the earlier version.

On evaluating the ratio of celebrity-endorsed adverts to non-celebrity-endorsed adverts, TATA IPL 16 recorded a better proportion of celebrity-endorsed adverts than non-celebrity-endorsed adverts. The ratio recorded for celebrity-endorsed adverts to non-celebrity-endorsed adverts within the 55 matches of the present season of the event has been 72:28 whereas IPL 15 recorded a ratio of 54:46.

Among celebrities, Bollywood actor Aamir Khan topped the charts of the highest 5 celebrities with a ten% share, as per the report. While Akshay Kumar bagged the second place with a 7% share with Shah Rukh Khan adopted by Ajay Devgn with 6% and Virat Kohli with 5%. Shah Rukh Khan and Aamir Khan had been part of the listing in IPL-15 as nicely.

Meanwhile, Virat Kohli got here out on high of the sports activities celebrities listing with a 13% share. The different 4 sports activities celebrities had been Rohit Sharma at 11%, Hardik Pandya at 9%, Yuvraj Singh at 8%, and Jasprit Bumrah at 7% share. Virat Kohli and Rohit Sharma had been widespread sports activities celebrities in IPL-16 in addition to IPL-15.

While celebrities proceed to be on the forefront of advert endorsements, the depend of total and sports activities celebrities has waned in IPL-16 as in comparison with IPL-15. IPL-15 accounted for greater than 70 total celebrities and greater than 30 sports activities celebrities. The numbers have gone right down to greater than 50 total celebrities, recording a 30% decline, and greater than 20 sports activities celebrities, recording a 27% decline.

Additionally, three out of the highest 5 classes endorsed by celebrities belonged to the F&B sector whereas the highest 5 advertisers consisted of the likes of Sporta Technologies, Vishnu Packaging, and Okay P Pan Foods to call a couple of.

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