HONG KONG, Nov. 15, 2022 /PRNewswire/ — Tencent Music Entertainment Group (“TME,” or the “Company”) (NYSE: TME and HKEX: 1698), the main on-line music and audio leisure platform in China, printed a Golden Melodies Research Report at the moment. Developed by TME Research Institute, it’s the first report within the music business to comprehensively describe the standards and creation patterns of golden melodies.

The report carried out analysis on golden melodies from the previous 5 years by six chapters. The chapters included definitions of golden melodies, playlists, tendencies, values, creation and consensus of this specific musical hits. Based on information evaluation {and professional} interviews, the report captures the musical tendencies behind the adjustments in golden melodies and analyzes industrial experiences and challenges, which offer in-depth and invaluable observations to advertise the sustainable growth of the business.

The ever-changing music business has posed challenges in creating golden melodies by referring to previous profitable singles. In addition, the business lacks a primary consensus in defining a golden melody. As the media and the general public have began to reevaluate stylish music and pursue extra high-quality musical works, TME reinitiated these vital conversations by releasing the report at a essential time that goals to hunt solutions with its business companions.

On the definition of golden melodies, the report attracts the conclusion {that a} golden melody is a track of each prime quality and long-lasting reputation. This comes after TME Research Institute’s in-depth discussions with numerous music professionals. With this normal, and based mostly on the earlier efficiency information of singles and skilled analysis, TME Research Institute recognized a playlist of 118 golden melodies within the report.

In addition, the Golden Melodies Research Report supplies insights into the event and worth of golden melodies. The report reveals that golden melodies don’t simply derive from mainstream musical artists anymore, however they’re additionally coming from different segments, equivalent to indie and IP music.

The report additionally mentions that golden melodies stay valued industrial properties and strengthen social values. In the long run, golden melodies can persistently generate earnings for artists, in addition to present extra alternatives to them. Moreover, golden melodies characterize the embodiment of the primary tendencies within the music business, guiding the course of content material creation and social expression. In this fashion, selling golden melody creation is extra than simply advancing the music business, it additionally represents how the music business responds to the world socially and culturally.

In phrases of the creation sample of golden melodies, TME Research Institute supplies options within the report. First, because the golden melody sample is being developed, the creation has been more and more distinct amongst completely different segmentations of mainstream music, indie music and IP music, and it requires completely different approaches to create golden melodies of every form of music. Yet all musicians are dealing with obstacles in creating hit titles, together with greater prices usually. Second, creating golden melodies requires the business’s consensus on long-term worth and multi-dimensional basic building, together with the skilled creation system and wholesome platform mechanism, in addition to elevating public consciousness on high-quality music appreciation.

TME leverages the analysis on golden melodies to ship insights into the music business’s growth, aiming to assist artists and music professionals in music creation, promotion and distribution of high-quality music content material. TME will proceed to contribute to the long-term development and prosperity of the music business by executing its twin engine content-and-platform technique by musician help, business evaluation and different vital practices.

About Tencent Music Entertainment

Tencent Music Entertainment Group (NYSE: TME and HKEX: 1698) is the main on-line music and audio leisure platform in China, working the nation’s extremely in style and modern music apps: QQ Music, Kugou Music, Kuwo Music and WeSing. TME’s mission is to make use of know-how to raise the function of music in individuals’s lives by enabling them to create, take pleasure in, share and work together with music. TME’s platform includes on-line music, on-line audio, on-line karaoke, music-centric dwell streaming and on-line live performance companies, enabling music followers to find, pay attention, sing, watch, carry out and socialize round music. For extra info, please go to ir.tencentmusic.com.

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SOURCE Tencent Music Entertainment Group