The connection between Snoopy and Omega is lengthy established, and it is probably this iteration of the wildly successful Swatch collaboration can be its hottest mannequin, particularly as it’s a correct new iteration and never a model of the Moonshine Gold MoonSwatches. “There seems to be an increasingly sonorous groan echoing throughout the enthusiast space with each new, and somewhat gimmicky, release,” watch website Time+Tide wrote upon the release of 1 timepiece that arrived to coincide with National Swiss Day. No such criticisms might be made regarding the Mission to Moonphase.

This additionally means, nevertheless, that anybody ready for a price range Swatch Snoopy Speedmaster will should be ready to, as soon as once more, stand in line at chosen Swatch shops, as a result of like the opposite fashions this may not be that can be purchased on-line.

Initially, the MoonSwatch was thought of for on-line gross sales, and even Nick Hayek Jr., chief govt of Swatch Group, refused to rule out the chance post-launch. “Ask me in four months if ecommerce can play a role,” he told WIRED in July 2022. “Perhaps. I don’t know.” Nearly two years later, no MoonSwatch has been bought new on-line, nor does it look probably they ever can be.

The Omega and Snoopy area connection stems from NASA’s Silver Snoopy award, a silver lapel pin first awarded in 1968 for excellent achievements associated to flight security or mission success. Omega was awarded the Silver Snoopy in 1970 after the Speedmaster performed a significant position throughout Apollo 13, serving as backup to the damaged devices in the course of the mission, with Jack Swigert utilizing his to time the vital 14-second rocket engine burn, permitting a secure return to Earth.

However, it wasn’t until 2003 that Omega created what was to be the primary in a collection of Snoopy Speedmasters to commemorate the model’s spacefaring heritage.

Speaking to WIRED in January, when information of the Snoopy MoonSwatch first broke, watch specialist and WIRED contributor Tim Barber mentioned such a mannequin was inevitable. “Bringing in Snoopy was only ever a matter of time,” Barber mentioned. “In fact, it’s remarkable there wasn’t a Snoopy version the first time around, which would of course have been the absolute must-have MoonSwatch.”

The MoonSwatch Mission to Moonphase is on the market starting March 26, in chosen Swatch shops. And, as with the entire MoonSwatch Collection, apparently just one watch might be bought per particular person, per day, and per Swatch retailer.