The Salaar vs Dunki struggle reached new heights on Wednesday when the makers took the choice to not display screen the Telugu movie at PVR INOX properties in south India. It was alleged that the theatre chain had allotted their single screens to Dunki within the north, regardless of promising the group of Salaar Part 1: Ceasefire that they might get equal significance. Even as studies of this broke, the theatre chain labored shortly to counter the information with statements. (Also Read: Salaar Part 1: Ceasefire vs Dunki – Here’s why the Telugu film may not screen at these theatre chains in the south)

‘Salaar will release pan-India’

In an announcement shared with the press, PVR Inox wrote, “We have come across some speculative media reports about the film SALAAR and its release at PVR INOX Cinemas. We would like to clarify that these reports are incorrect, SALAAR is one of the most anticipated films of the year and it’s releasing across pan India PVR INOX cinemas on the scheduled release date i.e., 22 December 2023. statement from PVR INOX.”

‘Everything will fall in place’

Kamal Gianchandani Co-Chief Executive Officer at PVR INOX Ltd wrote on his X account, “We have come across some absurd internet posts regarding unfair showcasing practices at PVRINOX. No one has greater respect and appreciation for all the Producers releasing their films in our theatres than all of us at PVRINOX.” He added, “Commercial disagreements is par for the course with big films releasing on the same date. Not the first time. Won’t be the last time. Everything will fall in place soon. Please put these ridiculous theories to bed.”

The problem

Sources inform Hindustan Times that the makers of Dunki have been allegedly making an attempt to monopolise screens up north, forcing them to withhold launch in PVR INOX screens within the south. “Team Salaar was promised that both films would have equal importance and get equal single screens in north India. But team Dunki has now asked single screen owners to pick their film over Salaar,” they alleged, adding, “While there were always rumours that Dunki would be allotted more screens, the team of Salaar believed them. But now, single screens managed by PVR-INOX and Miraj Cinemas are picking only Dunki and this has been a shock to the team.”

About Salaar

Starring Prabhas, Prithviraj Sukumaran and Shruti Haasan in the lead roles, Salaar will hit screens on December 22 in Telugu, Tamil, Malayalam, Kannada and Hindi. The film is set in the fictional city of Khansar and tells the story of two childhood friends turned enemies.

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