Los Angeles, CA, Sept. 28, 2023 (GLOBE NEWSWIRE) — The Pet Collective, the TMB model famend for its endearing and humorous pet content material, has unveiled an modern Web3 function enabling customers to unlock unique video content material. This novel strategy makes use of Theta Labs’ patented Web3 DRM expertise, enabling customers to unlock unique video content material gated behind utility NFTs.

This development highlights a seamless integration of Theta’s Web3 DRM expertise instantly on The Pet Collective’s web site, showcasing the aptitude to unlock premium, unique content material in a extra user-friendly and interactive method. Visitors can expertise this groundbreaking function for gratis and entry unique content material by visiting Pet Collective’s NFT Unlock Page.

Theta’s DRM expertise is an end-to-end Web3 resolution, integrating NFTs with digital rights administration (DRM) to reshape content material consumption. This pioneering expertise facilitates clear and immutable on-chain entry rights to unique content material, empowering content material creators with the power to supervise distribution.

The partnership between Theta and TMB represents a paradigm shift in content material consumption, delivering enhanced worth and engagement to The Pet Collective group. “It was simple to implement Theta’s innovative technology directly on our website, which allowed us to offer our audience an easily accessible and immersive experience, enriched with exclusive content,” mentioned Jacob Salamon, Vice President of Business Development at TMB (dad or mum firm of The Pet Collective).

Mitch Liu, Co-Founder and CEO of Theta Labs expressed his enthusiasm, “Integrating Theta’s patented digital rights technology within The Pet Collective website and apps not only demonstrates the versatility and adaptability of our platform but also paves the way for content creators to interact with their audience in novel and meaningful ways. We are excited to see how this integration will elevate engagement with millions of users and transform content interaction paradigms.”

This strategic collaboration with The Pet Collective is a testomony to Theta Labs’ dedication to pioneering user-centric developments in content material interplay and supply, showcasing its versatility in aligning content material creators and customers in a quickly evolving media ecosystem.

About Theta Labs
Theta Labs pioneered Theta Network, the next-generation video and leisure blockchain, and ThetaDrop NFT market in partnership with Katy Perry, ABS-CBN, WPT, Jukin Media, Fuse Media, and others aiming to disrupt the digital collectibles business. Theta’s Web3 infrastructure permits media and leisure firms to drive incremental revenues, person engagement, and new Web3 enterprise fashions. Theta Video API is a turn-key decentralized video API for builders providing considerably decrease video transcoding, storage, and content material supply prices.

Theta’s enterprise validator and governance council is led by international leaders together with Google, Samsung, Sony, Creative Artists Agency (CAA), Binance, Blockchain Ventures, DHVC, and gumi. Theta leverages its person base of thousands and thousands of viewers on THETA.tv to seed its peer-to-peer video community together with premium content material partnerships with Lionsgate, MGM Studios, NASA, and others. Popular video platforms built-in with Theta infrastructure embody CONtv Anime, World Poker Tour, Cinedigm, Samsung VR, GFUEL, and different OTT media, leisure, and stay streaming companies. Strategic company traders embody Samsung NEXT, Sony Innovation Fund, Bertelsmann Digital Media Investments (BDMI), Creative Artists Agency (CAA), and Silicon Valley VCs, together with DCM and Sierra Ventures. 
Learn extra at www.thetalabs.org

About The Pet Collective
About The Pet Collective: For the whole-heartedly pet obsessed, The Pet Collective exists to carry pleasure to pets and pet dad and mom with the perfect pet movies, information, merchandise, how-to’s and extra.  The Pet Collective reaches tens of thousands and thousands of animal lovers of all types the world over’s high streaming TV platforms — together with Samsung TV Plus, Vizio WatchFree, Pluto TV, The Roku Channel, XUMO, and now on IMDB TV — and engages greater than 45 million followers throughout social media. Learn extra at http://www.thepetcollective.com

About TMB
TMB (Trusted Media Brands) is the community-driven leisure firm partaking greater than 250 million customers worldwide throughout streaming TV, social media, net and print. Our portfolio of manufacturers together with FailArmy, Family Handyman, People Are Awesome, Reader’s Digest, Taste of Home, The Healthy, and The Pet Collective, is powered by content material that is impressed and created by our followers. Together our group sparks curiosity, fuels laughter, and evokes individuals to stay huge, full, incredible lives. Learn extra about our manufacturers, our data-driven advertising options, our award-winning licensing companies, and far more at www.tmbi.com