The Tennessee Titans announced on Monday a deal with BetMGM as the team’s first official sports betting partner.

The venture marks the first official partnership between a professional sports franchise and a sports-betting platform in the state of Tennessee. The NFL stated earlier this year that teams could form partnerships with sportsbook companies.

“We are thrilled to bring BetMGM to the state of Tennessee,” Titans Senior Vice President and Chief Marketing and Revenue Officer Gil Beverly said in a statement. “BetMGM will deliver new experiences and levels of engagement to our fans and we’re excited to welcome them in as an official partner.”

BetMGM recently received a conditional license to house online sports betting in Tennessee on its mobile app, which will launch on Nov. 1. Legislation was passed in April that allowed sports wagering in Tennessee to begin on Nov. 1.

As part of the deal, BetMGM will receive naming rights of the Titans’ television studio at Saint Thomas Sports Park, as well as receive in-game branding instances during field goal attempts and during replays on the team’s video board.

Additionally, BetMGM will serve as the television home of the Mike Vrabel Show and other media content produced by the franchise. The company is also planning a Titans raffle to benefit the Titans Foundation.

“The Titans are an incredible organization and we’re proud to have BetMGM as the team’s first official sports betting partner,” BetMGM Chief Marketing Officer Matt Prevost said. “This is truly a partnership between two great brands and we’re excited to introduce Titans fans to new ways to engage with their favorite football team.”