The Ministry of Tourism on Saturday launched an formidable marketing campaign to showcase India as a premier wedding ceremony vacation spot globally.

Officials on Saturday stated the marriage tourism marketing campaign additionally goals to unlock the potential of India’s big wedding ceremony business.

Building upon the imaginative and prescient of Prime Minister Narendra Modi to creating tourism in a mission mode, the ministry has unveiled an ”formidable marketing campaign geared toward showcasing India as a premier wedding ceremony vacation spot on the worldwide stage,” in accordance with an official assertion.

This marketing campaign additionally envisions to discover avenues of nice potential, for scaling tourism in India to new heights, the ministry stated within the assertion.

It seeks to ”increase India’s wedding ceremony business, by engaging {couples} from all over the world to embark on a exceptional journey to have fun their special occasion in India,” it added.

Launching the particular marketing campaign, G Kishan Reddy, Union Minister for Tourism, stated, ”Today marks the start of a exceptional journey. A mission to place India because the epitome of wedding ceremony locations worldwide”.

A senior official within the ministry stated the marketing campaign was launched in Mumbai.

”With the launch of this marketing campaign, I invite {couples} from all over the world to discover the enchanting dream wedding ceremony locations throughout our unimaginable nation,” the minister stated.

Reddy stated the ”360-degree method” of the marketing campaign will ”make sure that each second, from the primary ‘howdy’ to the ultimate ‘I do’ is a testomony to India’s heat embrace and wealthy heritage”.

The marketing campaign begins with profiling about 25 key locations throughout the nation, exploring how India matches into their wedding ceremony aspirations in a couple of means. From breathtaking landscapes to sacred traditions, from tantalising culinary delights to cutting-edge infrastructure, this marketing campaign captures the essence of India’s grandeur, inviting {couples} to say ‘I do’ towards a backdrop that transcends creativeness, the ministry stated.

”It celebrates the fusion of India’s historic heritage with fashionable magnificence, weaving a story that entices the world to embark on an unforgettable journey of affection and celebration,” the assertion stated.

A key spotlight of the marketing campaign lies in its collaborative method, developed in shut session with business specialists, associations, and seasoned wedding ceremony planners, officers stated.

Their invaluable suggestions has formed a complete narrative that unravels India’s attract as a marriage tourism vacation spot, addressing numerous aspirations and showcasing the myriad aspects of this unimaginable nation, they stated.

Samit Garg, President, EEMA (Event and Entertainment Management Association), stated, ”It’s really great to witness this concept come to fruition, and it appears to be shining brightly certainly”.

He additionally stated the Ministry of Tourism has translated the imaginative and prescient of the Prime Minister into motion and ”introduced the marriage tourism marketing campaign to life”.

The marketing campaign delves right into a wealthy interaction of India’s gorgeous locales, historic rituals, luxurious gastronomy, and world-class infrastructure, presenting a fascinating tapestry of potentialities.

Prerna Saxena, CEO and Founder of Theme Weavers Designs, stated, ”India is certainly an enormous tapestry of cultural microcosms, every woven with its personal distinctive threads of traditions, values, colours, and pleasure”.

Utilising a 360-degree method, the marketing campaign will leverage the facility of digital advertising and marketing, social media campaigns, strategic partnerships with wedding ceremony planners, collaborations with home and worldwide influencers, and a number of offline and on-line activations.

The purpose can be to redefine India’s notion past the realm of royal, extravagant weddings. Its thematic focus encompasses wedding ceremony themes akin to seaside wedding ceremony, nature wedding ceremony, royal wedding ceremony, Himalayan wedding ceremony, and past, permitting {couples} to craft their dream celebration within the embrace of India’s allure, the ministry stated.

This marketing campaign is just the start of the strategic endeavour to ”elevate India as a marriage tourism vacation spot”, with additional initiatives deliberate to captivate the home market as nicely.

Incredible India’s wedding ceremony tourism marketing campaign goals to determine India because the ”foremost selection for {couples} looking for a rare wedding ceremony expertise” whereas bolstering the expansion of the marriage business and total tourism in India. Through this endeavour, Incredible India seeks to create timeless recollections and have fun the fantastic thing about love towards the backdrop of India’s wealthy tapestry of traditions and treasures, it stated.

(This story has not been edited by Devdiscourse employees and is auto-generated from a syndicated feed.)