Dubai-based twenty seventh Sports have acquired unique rights from Impress-Mattra Consortium

US-based funding agency twenty seventh Investments-backed twenty seventh Sports purchase unique business rights for the Bangladesh cricket workforce’s 3-match ODI and 2-match Test sequence in opposition to India beginning December 4, 2022. Dubai-based twenty seventh Sports have acquired unique rights from Impress-Mattra Consortium, the on-ground rights holder of all Bangladesh cricket workforce’s dwelling sequence.

Rohit Sharma will lead India in each ODI and Tests, whereas KL Rahul will probably be his deputy. The Men in Blue have opted for a full-strength squad with Virat Kohli, Cheteshwar Pujara and Rishabh Pant a few of the key names within the Test squad whereas Ravindra Jadeja is most definitely to make a comeback within the ODIs. Rohit Sharma and Virat Kohi will probably be seen collectively for the primary time in a Test match in Bangladesh.

A extremely dependable title within the sports activities administration and advertising, that is the third main signing in cricket for twenty seventh Sports after the India-Sri Lanka Women’s ODI & T20 Series in Sri Lanka and the high-profile Road Safety World Series T20 the place the Sachin Tendulkar-led India Legends workforce emerged winners defeating Sri Lanka Legends for the second consecutive time within the last. Recently, twenty seventh Sports additionally acquired The Hawks franchisee within the World Tennis League to be held in Dubai from December 19 to 24, 2022. The workforce includes of Alexander Zverev, Dominic Thiem, Elena Rybakina and Annett Kontaveit.

Atlanta-based twenty seventh Investment CEO and President Anil Damani stated, “I thank BCB for giving us this opportunity and believing in our capabilities to deliver even in times of elevated global uncertainty. I am also very happy that in line with our vision of investing in growing economies, Bangladesh has a strong track record of growth and development, and like the Bangladesh cricket team, which has time and again proved that they can be world beaters, the country is also regarded as a rising star among South Asian economies.”

Speaking concerning the high-voltage sequence, twenty seventh Sports CEO and Co-Founder Sangeet Shirodkar stated: “It has been a matter of great pride and honour to partner with the Impress-Mattra Consortium for India-Bangladesh series where all top players of both countries will be in fray. We are extremely proud to be working in this series as exclusive commercial rights partner and we are thankful to all in Bangladesh who have made this possible. It is also a great opportunity for us to strengthen our ties with our partners here and widen our network in Bangladesh which is one of the fastest emerging markets in world cricket. Bangladesh’s passion for cricket is second to none and their rivalry with India is also well documented, so I look forward to an exciting series and a memorable association with the Impress-Mattra Consortium and the Bangladesh Cricket Board (BCB).”

Mattra is likely one of the main media manufacturers in Bangladesh and since its inception in 1984, Mattra has labored relentlessly to vary the promoting panorama by way of path breaking concepts and making a reputation for itself within the nation. Mattra stepped into the sporting business in 1988 and since then, have been engaged on nationwide and worldwide occasions within the nation. Impress however owns Bangladesh’s first satellite tv for pc tv channel and has a variety of merchandise akin to drama, tele-films, movies, and TV commercials to their credit score. The Impress-Mattra Consortium has been working with BCB for greater than a decade now. The consortium at present holds the correct for all the house sequence in Bangladesh until 2023 which incorporates the India versus Bangladesh sequence to be performed in December 2022.

Sanaul Arefeen, spokesperson of the consortium, stated, “Bangladesh cricket will see a new marketing partner in this series. The country’s cricket market is growing, and as a result, not only domestic organizations but foreign companies too are also showing interest in joining Bangladesh cricket today, which is not only helping the country’s cricket move forward, but also creating a healthy competitive field. We welcome 27th Sports and are excited to have them on board for this series.”