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Twitter’s official deal with will get a makeover and turns into ‘X’

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Twitter’s official deal with will get a makeover and turns into ‘X’

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Twitter is presently present process a significant branding transition underneath the management of Elon Musk.

TwitterTwitter has been rebranded as X (Image credit score: X)

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X, beforehand often known as Twitter, now has a brand new official deal with — X. As part of the continuing branding transition, the microblogging platform has deserted the older @twitter deal with and has changed it with the brand new @x. This comes only a few days after Elon Musk changed the blue chook emblem with the letter X.

At first, the @twitter deal with was renamed to X, and now, the corporate has made the @twitter deal with non-public and has transitioned into @x. Twitter’s earlier official deal with (@twitter) is not energetic and suggests customers observe the brand new deal with (@x), which presently has greater than 66 million followers.


New X emblem on the Twitter beta app for Android (Express Photo)

Elon Musk not too long ago hinted that Twitter will bear a significant branding makeover through a cryptic tweet. Since then, the microblogging platform is present process a fast transition.

According to Linda Yaccarino, the brand new CEO of X, “Powered by AI” and “X will connect us all in ways we’re just beginning to imagine.” She additionally said that “We’ve already started to see X take shape over the past 8 months through our rapid feature launches, but we’re just getting started.”

Twitter has been present process fast modifications since Elon Musk purchased the platform again in October 2022. This contains locking varied options behind the paywall, removing of blue tick from verified outstanding handles, and now the most important rebranding that the platform is presently present process.

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First revealed on: 27-07-2023 at 10:07 IST



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