Vospers has deployed AI-driven picture and video seize know-how, offered by CitNOW Group’s Auto Imaging, to strengthen high quality and consistency throughout car listings.

Auto Imaging’s app presents car imagery in a compelling means in an effort to maximise on-line visits that lead to enquiries.

Chris Gray, MD at Auto Imaging, mentioned: “Visual belongings are crucial to the success of on-line automobile listings and retailers are all the time taking a look at methods to enhance their digital store entrance.

“In fact, our recent dealer survey revealed that almost three quarters are looking at ‘enhanced photography’ tools to boost the success of their listings.”

The app gives real-time suggestions on high quality when creating stills, video, and 360 inside & exterior imagery. Other options embody background substitute, data-driven movies auto tagged with spec info.

Assets may be uploaded to a number of locations directly, comparable to supplier websites and third-party marketplaces like Autotrader.

Group gross sales and native model managers can monitor progress via the Vehicle Asset Management function. In addition, head workplace can see imagery and approve remotely.

The head workplace advertising and marketing group can mix advertising and marketing messages with photograph sequences in search outcomes and car pages, a guide activity that was as soon as time consuming.

Darren Bennett, group advertising and marketing supervisor at Vospers, mentioned: “Our gross sales groups are actually outfitted to take higher imagery, that’s extra constant throughout the group, giving Vospers improved branded belongings, and giving prospects an improved consumer expertise.

“Imagery arrives online quicker than before and looks more professional which we hope will help boost enquiries and ultimately used vehicle revenues for 2024, and beyond.”