Deloitte predicts that girls’s elite sports activities will generate world revenues of US$1.28 billion in 2024 (£1.02 billion). This is the primary time that annual world revenues for girls’s sport can have surpassed US$1 billion. This complete is at the very least 300 per cent greater than Deloitte’s previous valuation three years ago.

Deloitte’s forecast relies on the three predominant classes of income for girls’s sports activities; matchday, broadcast and business. Commercial income, which incorporates membership sponsorships, partnerships, and merchandising gross sales, at the moment represents the most important share of complete income (US$696 million, 55 per cent). This is adopted by broadcast (US$340 million, 27 per cent), and matchday (US$240 million, 18 per cent) revenues.

The two most useful ladies’s sports activities are projected to be soccer (US$555 million, 43 per cent) and basketball (US$354 million, 28 per cent), whereas the most important geographical markets in 2024 are forecast to be North America (US$670 million, 52 per cent) and Europe (US$181 million, 14 per cent).

Jennifer Haskel, insights lead for Deloitte’s Sports Business Group, mentioned: “Over the previous couple of years we’ve seen distinctive progress in ladies’s sport throughout the globe, driving a big uplift in its business worth, which in flip has led to rising curiosity from buyers. Crucially, ladies’s sport is more and more being seen as a novel product that’s changing into ever extra distinct from males’s elite sport.

“This surge in fan and investor engagement is leading to new and improved opportunities for clubs and leagues, including greater commercial partnerships, increased participation and bigger matchdays. In order to ensure this growth remains consistent and sustainable, sports organisations must ensure that investment is directed to the right places such as encouraging fan loyalty, player welfare and maintaining competition across leagues.”

Deloitte expects valuations for groups and leagues to proceed to rise, with a number of groups’ values predicted to exceed US$100 million in 2024.

Meanwhile, main occasions and world competitions such because the FIFA Women’s World Cup and Women’s Tennis Association tour are anticipated to contribute US$425 million – 33 per cent of the forecasted complete.

In flip, Deloitte expects that in 2024 ladies’s elite sports activities will proceed to be allotted extra prime time broadcast slots, making the ladies’s occasions simpler to seek out and watch.

Paul Lee, world head of expertise, media and telecoms analysis at Deloitte, added: “Women’s sport is on a powerful progress trajectory. However, broadcasters, streamers and social media platforms can have an necessary position to play in showcasing main occasions that seize the curiosity of recent and present followers, whereas creating an expertise that’s memorable and impactful.

“The next step will be maintaining habitual viewers who loyally tune in to watch their favourite players, teams and competitions across the season. To do this, sports organisations and media businesses will need to continue to elevate the profile of women’s sport with prime-time broadcasts, as well as investing in digital platforms that make games accessible to all those who want to watch.”

 

ENDS

Notes to editors

Figure 1 – Women’s elite sport revenues 2022-2024

Figure 2 – Forecasted income by sport, 2024

This prediction is one in every of a number of on this 12 months’s Deloitte TMT Predictions report.

Deloitte Global’s annual TMT Predictions report gives an outlook on expertise, media and telecommunications developments which will disrupt and rework the enterprise and shopper ecosystems worldwide. Visit www.deloitte.com/predictions to study extra.

Additional insights on ladies’s sport from Deloitte’s Sports Business Group might be discovered within the Deloitte Football Money League and Annual Review of Football Finance.

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