Campaign consists of the groundbreaking WTA Foundation Global Women’s Health Fund, which goals to assist at the very least 1 million girls in its first yr with an inaugural donation from WTA Tour title sponsor Hologic

ST. PETERSBURG, FLA. and SEATTLE (March 8, 2024)—Today, on International Women’s Day, the WTA Foundation and the Bill & Melinda Gates Foundation unveiled Women Change the Game, a brand new marketing campaign uniting the ability of girls’s tennis and philanthropy to raise women’s health and nutrition as a world precedence. A key element of the marketing campaign is the first-of-its-kind WTA Foundation Global Women’s Health Fund. With an inaugural donation from WTA Tour title sponsor Hologic, in its first yr, the Fund will deal with a key side of preventive care: It goals to help at the very least a million girls with prenatal nutritional vitamins in low- and middle-income international locations the place entry to enough diet for maternal health is proscribed.

“Throughout my life, tennis has given me a pathway to pursue my dreams, and I know first-hand how important it is to have access to the right health care and nutrition,” stated Caroline Wozniacki, former WTA World No. 1 champion, and mom of two. “On International Women’s Day and beyond, I am proud to shine a light on women’s health and nutrition in the hopes that all women can reach their full power and potential.”

Women spend 25% extra of their life sick than males, in response to a 2024 report by the World Economic Forum. This important well being hole impacts girls’s high quality of life and limits their capability to interact within the workforce and earn a living for themselves and their households. And within the face of world crises—humanitarian disasters, conflict, and local weather change—girls and ladies endure the worst penalties.

“Every woman and girl deserves an equal opportunity to be her best—whether in school, at work, or on the tennis court,” stated Naomi Osaka, four-time Grand Slam singles champion and new mother. “We are stepping up for women in need, because when we champion each other, we all win.”

Today, more than 1 billion girls and ladies lack entry to the nice diet and wholesome diets they should survive and thrive, with dire penalties for themselves and their youngsters. Across the world, the gender diet hole is worsening. Women and ladies are 50% more likely to endure from malnutrition than boys and males. While nearly all of expectant moms in high-income international locations take prenatal nutritional vitamins all through their pregnancies, most ladies in low- and middle-income international locations lack entry to this easy, lifesaving useful resource. Prenatal nutritional vitamins present key vitamins that dramatically cut back the danger of stillbirth, toddler mortality, and infants born small and susceptible, and so they enhance girls’s well being.

“It is unacceptable that so many women and girls don’t have access to adequate nutrition and basic care,” stated Melinda French Gates, co-chair of the Bill & Melinda Gates Foundation. “The WTA Foundation was founded on the idea of equal opportunity, and that’s exactly what Women Change the Game is about. Nowhere is it more important to level the playing field than women’s health.”

Women Change the Game

Women Change the Game will have interaction international audiences by tennis—translating the ability of elite athletes on the court docket into elite affect off the court docket—to tackle among the most urgent and pressing points for girls and ladies. A vital element of the marketing campaign is the brand new WTA Foundation Global Women’s Health Fund, which can mobilize sources for lifesaving girls’s well being and diet services and products which are available in high-income international locations however are troublesome to entry or altogether unavailable in low- and middle-income international locations.

The marketing campaign options inventive belongings, together with video, digital, and social content material, that elevate the voices of elite girls athletes in service of girls’s equality and higher well being and diet for girls worldwide. A collection of activations throughout the Hologic WTA Tour will have interaction company sponsors, tournaments, philanthropic companions, athletes, and followers to boost consciousness and funding for girls’s well being and diet. The marketing campaign drives audiences to womenchangethegame.com to interact on the problems and donate.

The WTA Foundation Global Women’s Health Fund

The fundraising element of the partnership is the Global Women’s Health Fund, with the kick-off donation of $1.5 million coming from Hologic, title sponsor of the WTA Tour and one of many world’s high medical expertise innovators targeted on bettering girls’s well being and well-being. Collaboration on the Fund marks the most recent enlargement of the WTA’s and Hologic’s complete, multiyear alliance to raise girls’s well-being. The Fund leverages information insights from sources just like the Hologic Global Women’s Health Index, which reveals the interlocking significance of preventive care, entry to enough meals and shelter, sturdy academic alternatives, and different vital sources for girls and ladies of all ages.

“Whether it’s prenatal vitamins for expectant mothers or routine screenings for breast and cervical cancers, we know that early intervention is pivotal to helping women live longer and better,” stated Stephen P. MacMillan, chairman, president, and CEO of Hologic. “As the first donor to the Global Women’s Health Fund, we’re teaming up with the WTA Foundation and the Bill & Melinda Gates Foundation in urging others—businesses, foundations, governments, tennis fans—to join us in this crucial movement of improving women’s health.”

For at the very least the primary yr, each greenback raised by the Fund might be directed towards the UNICEF-led Child Nutrition Fund, a world initiative geared toward ending little one losing led by UNICEF, with help from the U.Okay. authorities, the Children’s Investment Fund Foundation, the Bill & Melinda Gates Foundation, and different companions. UNICEF, a frontrunner in international well being and diet, has the worldwide footprint and native partnerships essential to carry services and products immediately into the palms of girls in want all over the world.

For extra details about Women Change the Game and the WTA Foundation’s Global Women’s Health Fund, go to www.womenchangethegame.com.

About the WTA

Founded by Billie Jean King in 1973 on the precept of equal alternative, the WTA is the worldwide chief in girls’s skilled sports activities. The WTA is among the world’s most recognizable and high-profile sports activities organizations, consisting of greater than 1,600 gamers representing over 80 nations, all competing to earn WTA rankings factors and prestigious match titles. The Hologic WTA Tour is comprised of over 70 occasions and 4 Grand Slams, spanning 30 international locations and areas throughout six continents with a world viewers of greater than 1 billion. Further info on the WTA could be discovered at wtatennis.com.

About the WTA Foundation

Serving because the philanthropic arm of the main girls’s skilled sport globally, the WTA Foundation empowers women and girls to reside totally and helps our WTA communities worldwide by initiatives selling equality, training, management, and well being and wellness.

About the Bill & Melinda Gates Foundation

Guided by the assumption that each life has equal worth, the Bill & Melinda Gates Foundation works to assist all folks lead wholesome, productive lives. In growing international locations, it focuses on bettering folks’s well being and giving them the prospect to carry themselves out of starvation and excessive poverty. In the United States, it seeks to make sure that all folks—particularly these with the fewest sources—have entry to the alternatives they want to achieve college and life. Based in Seattle, Washington, the inspiration is led by CEO Mark Suzman, beneath the route of Co-chairs Bill Gates and Melinda French Gates and the board of trustees.

For WTA Foundation: [email protected]
For the Bill & Melinda Gates Foundation: [email protected]