As 2023 stays drenched within the hype of synthetic intelligence and its groundbreaking talents, the issues of deepfake know-how shot to fame final month with the fabricated video of Rashmika Mandanna. The growth adopted deepfake content material focusing on different high actresses corresponding to Katrina Kaif, Kajol Devgan, Priyanka Chopra Jonas, Alia Bhatt and extra. Such instances weren’t restricted to the leisure sector, the political panorama additionally confronted the ripple results of this know-how.

For the unversed, deepfake is a way through which an individual’s face, voice or different actions are edited through digital software program to imitate actuality. The rise of AI has aided these software program and instruments and helped freely democratise this know-how to the lots. According to a Home Security Heroes analysis, 95,820 deepfake movies in 2023 (until August 29, 2023) represented an increase of 550 per cent since 2019.

Also Read: ‘Problematic’: PM Modi Raises Concerns Over Misuse Of AI To Create ‘Deep Fake’ Videos, Asks Media To Educate People

Government’s Latest Efforts

Not solely movie stars, Indian PM Narendra Modi (in November) additionally highlighted issues across the rise of AI deepfake content material within the public area. He cited examples of his garba video, the truth of which stays contested thus far. Soon after the PM highlighted the problem, Vikas Mahante, a businessman and actor, claimed the video was not AI-altered and he was the topic of the video.

In view of the rising risks, the Indian authorities issued an advisory to digital intermediaries for clear communication of penal provisions to customers round any deceptive content material, together with deepfakes, after prior consultation with on-line social media corporations.

The December 26 advisory stated that customers must be knowledgeable of “IPC and the IT Act 2000, in case of Rule 3(1)(b) violations” within the on-line middleman’s phrases of service, person agreements, at registration, and common reminders should be floated. “The terms of service and user agreements must clearly highlight that intermediaries/platforms are under obligation to report legal violations to the law enforcement agencies under the relevant Indian laws applicable to the context,” in line with PIB, the advisory learn.

Intermediaries “are also obliged to ensure reasonable efforts to prevent users from hosting, displaying, uploading, modifying, publishing, transmitting, storing, updating, or sharing any information related to the 11 listed user harms or content prohibited on digital intermediaries,” the discharge added. Apart from this, the upcoming Lok Sabha 2024 elections would be the actual take a look at of the federal government to introduce steps to sort out deepfake applied sciences and curb the unfold of misinformation induced by this equipment.

India Is Not The Key Target

According to quantitative information from Home Security Heroes (July 15-August 29), out of the entire deepfake movies, 98 per cent are altered pornography and in 99 per cent of the instances, the targets are girls. While the leisure sector is the highest goal, South Korean actresses and singers are essentially the most affected (53 per cent) by the deepfake menace. While America (20 per cent) and Japan (10 per cent) are subsequent within the rankings, India stands in sixth place with a two per cent susceptibility fee globally.

What It Takes To Create AI Deepfake Video?

With the rise of Generative Adversarial Networks (GANs) and user-facing AI instruments, making deepfake content material is changing into simple because the know-how continues to evolve. Monetisation protocols of those software program ranges from financial credit to subscriptions and on-line adverts. As per the analysis, $0 and below 25 minutes are required to create a 60-second deep fake video.

Tackling Deepfake Technology

While AI can be utilized to make such materials, it might probably additionally act as a potent medium to detect such content material too. AI detection software program constructed on the inspiration of Indian wants can be utilized to catch such threats earlier than in depth harm. A necessity to boost consciousness round this know-how within the rural belt and the sub-urban areas want adoption to curb misinformation.

Also Read: Deepfake News: Child Psychiatrist Created Deepfake AI Pornography, Will Now Spend 40 Years In Prison; Full Details

Awareness drives and strong state fact-checking items are among the many steps that may assist curb the unfold of this know-how in India. Plus, organising a sturdy on-line mechanism that offers with AI and deepfake know-how may be thought-about by the federal government. The upcoming Digital Personal Data Protection Bill for the privateness and security of people will seemingly sort out related evolving on-line threats. Plus, including provisions to the related provisions of the IT Act may also assist curb this menace.