Home Health Yorkshire Cricket helps NHS well being marketing campaign for followers – Yorkshire County Cricket Club

Yorkshire Cricket helps NHS well being marketing campaign for followers – Yorkshire County Cricket Club

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Yorkshire Cricket helps NHS well being marketing campaign for followers – Yorkshire County Cricket Club

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As a brand new cricket and rugby league season prepares to launch, the NHS in West Yorkshire is working with native golf equipment – together with Yorkshire County Cricket Club (YCCC) to encourage supporters to ‘Find Out How You Really Are’.

The new initiative encourages individuals to take steps to know and scale back their danger of creating diabetes or experiencing a coronary heart assault or stroke.

It’s estimated that roughly 300,000 individuals throughout the area are unaware that they’ve hypertension. Persistent hypertension can enhance the chance of a number of severe and probably life-threatening well being circumstances, together with stroke.

Beyond the 300,000 individuals already recognized, it’s estimated that 300,000 extra have it with out figuring out. In addition, 160,000 individuals in West Yorkshire have sort 2 diabetes, and it’s estimated that 41,000 extra have it however haven’t been recognized. People from Black African, African Caribbean and South Asian (Indian, Pakistani, Bangladeshi) backgrounds are extra vulnerable to creating sort 2 diabetes and from a youthful age.

To assist deal with this, NHS West Yorkshire Integrated Care Board (ICB) has labored with YCCC, alongside Bradford Bulls, Castleford Tigers, Halifax Panthers, Huddersfield Giants, Leeds Rhinos on a marketing campaign that goals to extend the attention of the chance elements for well being circumstances together with diabetes, stroke and heart problems (CVD).  Behind it are a number of native and nationwide organisations together with Diabetes UK, Stroke Association, Pumping Marvellous and Get Set Goal on the University of Huddersfield.

As a part of the marketing campaign, followers might be supplied well being screens, together with blood strain and pulse checks, at a number of fixtures over the approaching season. They’ll even be given information about how to check their risk of diabetes. People can discover out extra and assess their danger on the marketing campaign web site: www.findouthowyoureallyare.co.uk.

In West Yorkshire we are able to probably forestall 238 coronary heart assaults and 227 strokes in males aged 50 and 568 coronary heart assaults and 310 strokes in ladies aged 50 years by diagnosing and treating their blood strain. A wholesome life-style can provide actual well being advantages and might help to cut back blood strain.

YCCC star and all-rounder Jordan Thompson is endorsing the marketing campaign. Jordan, who was recognized with sort 1 diabetes when he was 16, and has previously opened up about living with the condition, is a Diabetes UK Ambassador and is eager to lift consciousness and use his sports activities profile to assist individuals.

Jordan stated: “This marketing campaign is necessary due to my very own sort 1 analysis, but in addition to make individuals conscious of the potential dangers if these circumstances go unnoticed.

I take nice care to take care of my diabetes in order that it doesn’t hinder my cricket profession and day-to-day life, and it’s important for individuals to know that even the healthiest of individuals can endure from the above sicknesses.

“The Yorkshire Family will be doing all we can to actively encourage fans to get involved with everything that ‘Find Out How You Really Are’ has to offer. This might just be the first step for many to help them to stay healthy and have a healthy future.”

Pictured,  Jordan Thompson celebrates victory within the Vitality T20 Blast Yorkshire Vikings v Lancashire Lightning conflict at Headingley final season.

Prominent promotional signage might be seen throughout the grounds and on the golf equipment’ social media platforms to achieve their massive followings of native individuals.

Two sports activities followers, Sophie and Harjit from Huddersfield characteristic in publicity for the marketing campaign.  Just 4 years in the past, Harjit 54, who has sort 2 diabetes, suffered a sudden coronary heart assault and is eager to assist elevate consciousness and promote frequent danger elements that might assist others to keep away from an analogous expertise.

Harjit stated: “I welcomed the opportunity to be involved in the ‘Find Out How You Really Are’ campaign to help highlight the importance of potential risk factors for long term health conditions and help people to take greater control of their health. Ethnicity and family history also add to your risk factors for certain diseases and it’s important to be aware of this. Sport brings people together and has the potential to help people which I think is something we all should get behind.”

Rachel Forbes, Acting Consultant in Public Health for the Improving Population Health Team at West Yorkshire Integrated Care Board stated: “Partnering with a host of organisations and joining forces with some of the region’s biggest sporting clubs provides a real opportunity for us to reach local people who are at a greater risk of developing long-term conditions such as diabetes, stroke and cardiovascular disease. As a Partnership we are committed to increasing the years of life that people live in good health and thank the clubs for backing this initiative and encouraging people to visit: findouthowyoureallyare.co.uk

Laura Kirk Commercial Director from Castleford Tigers stated: “We’re keen to encourage our many loyal fans, followers and the public to get involved and to find out how you really are. It’s vital for sports clubs to support and take part in health and wellbeing initiatives that help people become more aware of their health and to be able to access the support they need”

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